Business and cultural organisations have two new tools to help build better partnerships.
The Cultural Products Menu and the Business Case for Cultural Investment Guide, developed by the Australia Foundation for
Culture and the Humanities, were launched today at the Foundation's conference Partnerships: the business case for sponsoring
arts and culture.
'The Menu and Guide will help revolutionise private sector support for Australia's cultural institutions,' Federal Minister for the
Arts, Peter McGauran, said.
'The Government applauds the Foundation's efforts in seeking to change corporate thinking to dramatically increase business
sponsorship of the arts. This will build on the Government's strong level of support, which will be maintained,' he said.
'We need to clearly demonstrate the value business gets in return for its sponsorship dollar.
'These two new products will help both business and the cultural sector explore these issues and discover the bottom-line
benefits to corporate sponsorship of the arts,' Mr McGauran said.
The Business Case Guide shows companies how to plan, develop and evaluate successful partnerships, including best practice
examples.
It demonstrates how a strategic cultural investment can deliver measurable commercial returns for shareholders, including
corporate legitimacy, market advantages and employee benefits.
The Cultural Products Menu is an Internet based register of arts and cultural projects available for business sponsorship or
donation. It contains details of more than 120 arts projects from around Australia, making it easier for business to find suitable
projects to support. The Cultural Products Menu can be found at the Foundation's website: www.afch.org.au
Related Links:
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