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Indepth Arts News:

"Better Business/Arts Partnerships"
0000-00-00 until 0000-00-00
Department of Communications, Information Technology and the Arts
Sydney, , AT Austria

Business and cultural organisations have two new tools to help build better partnerships. The Cultural Products Menu and the Business Case for Cultural Investment Guide, developed by the Australia Foundation for Culture and the Humanities, were launched today at the Foundation's conference Partnerships: the business case for sponsoring arts and culture.

'The Menu and Guide will help revolutionise private sector support for Australia's cultural institutions,' Federal Minister for the Arts, Peter McGauran, said.

'The Government applauds the Foundation's efforts in seeking to change corporate thinking to dramatically increase business sponsorship of the arts. This will build on the Government's strong level of support, which will be maintained,' he said.

'We need to clearly demonstrate the value business gets in return for its sponsorship dollar.

'These two new products will help both business and the cultural sector explore these issues and discover the bottom-line benefits to corporate sponsorship of the arts,' Mr McGauran said.

The Business Case Guide shows companies how to plan, develop and evaluate successful partnerships, including best practice examples.

It demonstrates how a strategic cultural investment can deliver measurable commercial returns for shareholders, including corporate legitimacy, market advantages and employee benefits.

The Cultural Products Menu is an Internet based register of arts and cultural projects available for business sponsorship or donation. It contains details of more than 120 arts projects from around Australia, making it easier for business to find suitable projects to support. The Cultural Products Menu can be found at the Foundation's website: www.afch.org.au


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