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"WYLAND.COM-THE FIRST EVER VIRTUAL UNDER WATER GALLERY ALLOWS COLLECTORS AND FANS TO PURCHASE WYLAND FINE ART ON THE WEB"
1999-11-15 until 0000-00-00
WYLAND.COM
LAGUNA BEACH, CA, USA United States of America

Wyland, the world renown, environmental marine life artist, has gone beyond the latest buzz of online auctions and static web-based art galleries. Due to launch November 15, 1999, wyland.com delivers online audiences to an interactive under water world of Wyland.

As more and more Wyland fans around the world requested access to view and purchase his art, the need arose to develop a universal and dynamic environment to showcase Wyland’s collection. Wyland partnered with Seven Interactive, a global provider of creative interactive business solutions, in meeting this challenge. It’s a fascinating opportunity, states Wyland, Never before have all of my accumulated works of art ever been visually housed in one gallery. Wyland’s artwork speaks to fans across the globe—far beyond the reach of his 40 galleries. Bringing his work to the web provides audiences everywhere with the opportunity to experience Wyland’s unique collection. It’s actually a great opportunity for those who already know my art to go ahead and purchase that piece they may have seen on vacation, but wavered on buying at the time. Now, they can take their time, uninterrupted, and visualize a Wyland piece in their home. I call it a gift from the sea. Also, those who love the sea and may never have been art collectors can have a peek into the underwater world we love so much by visiting the web site.

Wyland himself worked very closely with Seven’s design team developing a creative approach that would push the limits and challenge the power of the Internet. It was important to avoid creating a simple static commerce and brochure-ware web site, says Alan Thomas, Global Creative Director of Seven Interactive, We wanted to simulate what it would be like to be part of one of Wyland's pieces - what sounds and movements would help the audience feel they were there? It is this experience that forms the basis of wyland.com.

Through the use of Macromedia Flash 4.0, the leading vector technology for designing low-bandwidth web sites, the Seven design team was able to create a high-impact virtual experience while at the same time provide Wyland fans with the information they are seeking. Audiences will have access to view and purchase Wyland artwork, see the story behind Wyland’s success, search current events and take virtual tours of his galleries and studios. In addition, wyland.com provides fans the opportunity to view one of Wyland’s most generous contributions to the art world—his life-size Whaling Wall murals in cities around the world.

It was very important to Wyland to use his web site to not only feature his works, but to also deliver his environmental messages. In Wyland’s words we learn, My hope is to build a bridge between art and science. I have always felt that art is a medium that best communicates the spirit of the great whales and other sea life. Further, I believe that if people see the beauty in nature they will work to preserve it before it’s too late. It is because of these beliefs that Wyland created the Wyland Foundation, which spreads the message, One person can make a difference to our blue planet, be that person. The Wyland Foundation supports various marine conscious events, implements educational programs and has developed curriculum guidelines for teachers as well as conducted the largest art project to date—the Wyland Whaling Walls.


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