First Descent is a group exhibition of work in all media by local and
international snowboarders. Within snowboarding culture more than in
any other sport, it is the creative talents of the participants that have
shaped and motivated the style and look of the industry. This exhibition
examines the role aesthetics plays in the athletics of the sport while
probing the creation of culture with a behind-the-scenes look at the
snowboarding industry.
The most widely known art production in snowboard culture is its
photography. The work ranges from portraits to end-of-the-day shots by
internationally known photographers from Canada and the US, such as
Mark Gallup, Trevor Graves and Dano Pendygrasse and emerging
photographers, Craig Douce and Mike McPhee, from Calgary.
It is often the art that is made by the riders themselves that end up on the
base of the snowboards we buy. Tina Basich's paintings for her pro
model boards as well as recent art commissioned for Morrow
Snowboards by Caia Koopman and for K2 Snowboards by ames will be
on exhibition. Dan Hudson and other snowboarders are showing works
inspired by the time they spend travelling and riding.
The graphic design of the snowboarding industry will be represented by a
glance into the process of creating and marketing boards and gear - the
style and functionality of which has always been motivated by the riders
themselves. Tom Sims' and Jake Burton’s original snowboards from the
early days of the sport will be on display.
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