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Indepth Arts News:
"The Sixties and The Rock Poster: New Exhibition Celebrating the Sixties"
2000-11-10 until 2001-01-12
FORT WORTH INTERNATIONAL CENTER
Fort Worth, TX,
USA United States of America
Inspired by the city and county wide Retrofest: Celebrating the
Sixties, the FW International Center is the place to see forty rock posters
from the sixties and early seventies on loan from private collector Michael
Rauch Friday November 10, 2000 through January 12, 2001. The
evolution of the rock poster as a unique art form began in San Francisco in
the mid Sixties as artists who were commissioned to create affordable
advertising for concerts broke free from the confines of commercial design.
These artists were given almost complete artistic freedom, and thus, the
posters were liberated from the usual restrictions related to their
advertising function. Originally intended merely as inexpensive promotional
devices, rock posters evolved into extraordinary equivalents of the music
they advertised. Electric, outrageous, erotic, blatant, rebellious, vibrant,
vital - the adjectives that describe rock music also apply to the artwork
created to celebrate and sell it. Suddenly the poster became an art form
independent from the music and show for which it was created. Between 1966
and 1971, Bill Graham Presents produced a numbered poster series to promote
its shows totaling 287 main pieces. 40 are on loan from the private
collection of local resident Michael Rauch.
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