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Indepth Arts News:
"Ten Swedish Designers, Thirty Years On"
2001-03-29 until 2001-08-12
National Museum
Stockholm, ,
SE
Thirty years ago, ten Swedish designers banded together to launch a company
producing printed textiles with an emphatically artistic flavour. Ten Swedish
Designers. The Ten have become three, but their imprint on textile design has not diminished.
Ten individual textile designers, exhausted by the reluctance of the late-1960s textile
industry to promote ambitious design, took their bull by the horns and formed Ten
Swedish Designers in 1970. Working together proved stimulating - and they retained
control over their patterns from sketch to print to marketing.
The original Ten were: Gunila Axén, Britt Marie Christoffersson, Carl-Johan De Geer,
Lotta Hagerman, Tage Möller, Birgitta Hahn, Ingela Håkansson, Susanne Grundell,
Tom Hedqvist and Inez Svensson.
In 1987, the Ten were reduced to five; today to three: Birgitta Hahn, Ingela Håkansson
and Tom Hedqvist.
Ten Swedish Designers quickly made a name for itself and was successful both at
home and on a wider market abroad. Each member has a distinctive style within a
common aesthetic framework. Their co-ordinated collections present brashly
coloured, graphically powerful patterns, printed by Borås Wäfveri.
Collections have been produced for IKEA, Rörstrand and others. Several designs
have gone to wallpaper, produced by Duro. Their textiles have been been used to
conceptually renew furniture and interior design, as well as for clothes and a rich
variety of functional small objects.
Ten Swedish Designers has promoted its collections with its own, arresting posters.
Through decorative art and printed fabrics, they have eased access to the design
language of modernism accessible for all.
IMAGE:
10-Group
Cushions, the first collection, 1972
Photo by Tiogruppen
240x160 mm, 288 dpi
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