For his Moderna Museet Projekt Philippe Parreno has made an imaginary
advertisement, which will be shown from 7 September to 4 October at
Sandrew Metronome’s cinemas all over the country. This one-minute long film entitled The dream of a thing's
turns up in the middle of the ordinary block of advertising films.
In
this work, and its specific context - cinema advertising - Parreno
continues his investigation and questioning of different conditions of
production and generalized forms of communication. Shot in a remote and
seldom visited location a fjord on the Norwegian Svalbard and using
existing summer light, the film shows an almost unreal landscape.
Suddenly the ground opens up and the landscape changes, all accompanied
by the Italian composer, Varese's dramatic, de-constructed music. But
what is the film advertisingNULL
Philippe Parreno's music video for Dave Stewart a few years ago became a
form of playful albeit redundant advertising, for a sweet that no longer
exists. In the project, No ghost just a shell Parreno and the artist,
Pierre Huyghe bought the rights to a figure, Ann Lee, from a Japanese
manga company, which produces cartoon caracters. The more complex are
more expensive and those that are second-class figures, with little
prospects of living on, are cheaper. Ann Lee belongs to the latter
category: she is an empty sign and she is given a history by the two
artists, who also asked Dominique Gonzalez-Foerster and Liam Gillick to
give her more substance in separate episodes. Parreno himself describes
The dream of a thing as the beginning of a fairytale. As in earlier
projects, for instance, Snowdancing at Le Consortium in Dijon in 1995
Parreno’s ambition is to link the artwork together with a text he has
written himself, which is then published in book form.
Philippe Parreno's work is pervaded by an interest in structure and in
democratic concerns. He often presents reality, images and comments
together and he problematizes the classic exhibition as a form of
presentation. His installation, included in the exhibition “What If: Art
on the Verge of Architecture and Design” at Moderna Museet, in the
summer 2000, was the result of a questionnaire about a place at a
particular time: a French suburb in 1976. A number of different
subjective views as regards young people's protests against a green
campaign, which destroyed their meeting place, were gathered around a
memorial. The music was composed by AC/DC’s guitarist, Angus Young and a
photography by Ines van Lamsweerdes functioned as the film's title
sequence. In a similar way, Parreno often lets roles shift between the
originator or instigator, the artwork and the context as he examines and
questions conditions of production and generalized forms of
communication.
Philippe Parreno was born in 1964 in Oran. He lives and works in Paris.
Moderna Museet in collaboration with Rönnberg McCann.
The project has been supported by RMB Sweden and AFAA, Association
Francaise d'Action Artistique.
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