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Indepth Arts News:
"Identity - Trademarks, Logotypes and Symbols"
2002-02-20 until 2002-08-11
National Museum
Stockholm, ,
SE
Widening its mandate concerning current and modern design,
Nationalmuseum presents Identity - Trademarks, Logotypes and
Symbols. The exhibition reveals, from the viewpoints of both
design history and commerce, the process that makes a logotype
into a symbol or a strong brand. Identity - Trademarks,
Logotypes and Symbols illuminates the modern history of design
but also the co-ordination between culture, commerce and
research. There is also focus on how knowledge is growing about
the role and importance of logos, symbols and brands.
How are we affected by the brands around us and how do we use
them to create our own identitiesNULL How is a brand builtNULL What
happens with brands and logos when companies mergeNULL Where is
the line between advertising and artNULL The exhibition has sketches,
graphic art handbooks, posters, film, photography and objects, all
loaded with the brand message. The development and design
history of selected logos are given extra attention. Partner
companies are AstraZeneca, Kooperativa Förbundet (Cooperative
Union), Posten (Swedish Post Office), Tera Pak and Trygg-Hansa.
Also involved are the Red Cross and Nationalmuseum, with its own
design progression.
Identity - Trademarks, Logotypes and Symbols is a co-operative
project involving Nationalmuseum and the Stockholm School of
Economics. The project consists of an exhibition, a catalogue and
a series of seminars. The seminars illustrate and inspect symbols
and trademarks from the viewpoints of economy, society and
design history. The purpose is to open a discussion and invite
reflections on the making of a brand, the moral and ethical aspects
of branding, the brand as mass-produced art artefact and the
construction of identities.
The six seminars will be held in Nationalmuseum's auditorium,
concurrently with the exhibition. Several will be combined with
research seminars at the School of Economics. Three speakers
have been invited for each occasion. In charge of the seminars is
Associate Professor Ingalill Holmberg of the Stockholm School of
Economics.
A score of writers have contributed to the catalogue. Among them
are historians, art and design historians and business economists.
They include Professor Majken Schultz, Copenhagen School of
Economics, design historian Marie-Louise Bowallius, Stockholm's
School of Arts, Crafts and Design, Copenhagen architect Per
Mollerup Ph.D., and Olle Granath, former director general of
Nationalmuseum. Also represented: business economists Frans
Melin Ph.D. of Lund University, Lars Strannegård Ph.D.,
Associate Professor Miriam Salzer-Mörling D. Econ., and
Associate Professor Magnus Söderlund - the three latter from the
Stockholm School of Economics. Doctoral candidates Johan
Eriksson (Art History), of Stockholm University, and Håkan
Jönsson (Ethnology) of Lund University, are also among the
contributors.
IMAGE:
Poster from the Red Cross
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