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Indepth Arts News: "Call for Artists: Grolsch SwingArt Program" 2009-05-28 until 2009-06-01 New Art Dealers Alliance (NADA) New York, NY, USA United States of America
The New Art Dealers Alliance (NADA) - is pleased to announce its collaboration with the Grolsch SwingArt Program 2009. Grolsch, the official beer of contemporary art, continues now in its 4th year of supporting the most important contemporary art fair week in Miami Beach, December 3-6, 2009. Grolsch - famous for its iconic Swingtop bottle - introduced the SwingArt Program in 2007 to commission an artist and produce a limited number of Grolsch bottles featuring the artist's work. This unique partnership with Grolsch will enable NADA to further our goal of making the contemporary arts more accessible for the general public, and creating opportunities that nurture the growth of emerging artists, curators and galleries.
The Grolsch SwingArt Program 2009 will commission a limited edition artwork label by a living contemporary artist for the iconic Grolsch Swingtop bottle. The edition number will be 1615 in honor of the founding date of the Grolsch Brewery. In addition to an honorarium of $1,000, the artist's winning artwork will be exhibited and distributed on promotional materials at the official pre-launch party in New York, followed by the official launch in Miami Beach during the week of December 3-6, 2009. Please see more information regarding the call for entries below.
NADA has invited a panel of widely respected curators specialized in emerging contemporary art to review submissions and select the winning artwork. These curators are:
Matthew Higgs, White Columns, New York
More information will follow regarding the official pre-launch party in New York as well as the official launch and celebratory events in Miami Beach.
For questions and additional information please contact the SwingArt Program 2009 at SwingArt09@gmail.com. For complete official rules and entry form templates, go to www.newartdealers.org
Call for Entries:
Excerpt from Complete Official Rules:
Selection:
About New Art Dealers Alliance (NADA):
We are a non-profit 501(c)(6) organization devoted to giving support and encouragement to those who work with new contemporary and emerging art; facilitating strong, and meaningful relationships between our members; and enhancing the public's interaction with contemporary art. We believe in a spirit of friendly competition and the power of working collectively to gain access to resources and to provide services to artists and the public that we could not as individuals. NADA is made up both of Gallery Members (including non-profit spaces) and Individual Members (directors of established galleries, curators, and other independent arts professionals). Membership is by nomination by a current member and approval by the Board of Directors. Currently there are over 200 NADA members worldwide.
About Grolsch:
Royal Grolsch is a brewery with a rich tradition that goes back to 1615. Grolsch brews beer concentrating on the premium segment of the market. The focal point of Grolsch's commercial activities lies in the Netherlands, Grolsch's historic home market. Grolsch is active internationally in around 70 countries. Important international markets for Grolsch include the United Kingdom, the United States, Canada, France, Australia and New Zealand.
About MillerCoors:
Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MillerCoors brews full-calorie beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni, Pilsner Urquell, Grolsch and Molson Canadian and offers innovative products such as Miller Chill and the Sparks line of caffeinated alcohol beverages. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, WI and two microbreweries, the Leinenkugel's 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Sandlot in Denver. MillerCoors vision is to become the best beer company in America by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.
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