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Indepth Arts News:
"Social, Cultural and Environmental Commitment through Art - Madrid Airport"
2009-12-24 until 2010-02-15
Hotel del Arte
Barcelona, ,
ES Spain
Hotel del Arte hosts "Solo Things" by Josep Puigmarti
at the Madrid Airport (Terminal 2 - Plaza del Metro)
Until February 15th, 2010. Today, we live in a world marked by globalization, a world convulsed by war, and it is everybody‚s task to recover all those ethical and moral values that can place us closer to each other, while maintaining respect for our diversity, and promote peaceful coexistence, tolerance and brotherhood among
nations and peoples of different sign, origin and race, as well as refusing intolerant, racist and xenophobic positions.
Hotel del Arte promotes their artists with a Gallery Portfolio at absolutearts.com.
Our society is still trying to find, with varying degrees of success, how to
consistently bring our system of production while respecting the environment.
Much of the efforts of companies are dedicated to pursuing efficient
management of the wastes they generate, as an indispensable step to better
living in our world. This new model of effective management is becoming more
widespread, with special emphasis on developing new ideas to enable social
partners to be more effective in our relationship with the environment,
enhancing our position as accomplices and contributors to environmental
protection, to restore a beautiful Earth for future generations through
innovative environmental solutions.
This environmental commitment required can only be achieved through solidarity
actions of social integration, aimed at collective awareness in everything
that refers to ecological sustainability and respect. It is also especially
significant the job insertion of those most underserved and marginalized
groups requiring special attention, to ensure that all individuals making up
humanity are enjoying a quality of life from which, in many cases, they had
been excluded. Just showing solidarity with our neighbours, we will be
supportive to our planet.
In this sense, Culture plays a key role as an active ingredient in the
education of present and future generations, and Art, especially, is able to
communicate the values in a direct and didactic way, but also so rebellious,
transgressive, vindictive and activist.
Josep Puigmarti, beyond being an important artist of the second half of the
twentieth century, is truly committed to the labour of cooperating in the
social and cultural awareness through his painting and his sculpture. In his
constant search for beauty, beverage cans, plastics and other waste objects
are converted into Art. In his hands, any object is endowed with a new reading
and integrated in a harmonious environment in which he shows us his idea of a
better world, where characters appear in attitudes that evoke the love between
people.
As a fruit of his creativity, the Catalan genius has designed the containers
that we can find in several Spanish airports, where users deposit aluminum
beverage cans and tins, thereby contributing to the recycling of these metals.
It is important to remind that aluminum is the most quoted packaging material
in the recovery market and its recycling provides many environmental and
economic benefits.
Through his creative and spontaneous gesture, Puigmartí, shows characters from
different races holding hands, a butterfly whose wings represent two faces
that are merged in a kiss that symbolizes the union. His works do not claim
particular cruelty of life, but the loss of humanist vision and reunion
against the chaos of everyday life. These are creations designed for colective
enjoyment. The artist, through his own experience and feelings metaphorically
refers to peace, sensitiveness, integration, job insertion, culture and
tolerance in an increasingly globalized world that needs a unifying element
set here as the love for nature and our home, the planet Earth.
Aena, Obra Social "la Caixa", Trinijove Foundation, Hotel Estela Barcelona,
Ecoembes, Ecovidrio, Arpal, Hilton Hotel and Xerox are active collaborators in
this effort.
View more of this exhibition at absolutearts.com
Visit Hotel del Arte's Gallery Portfolio.
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