It has captivated thousands of fans around the globe over the past decade, now it has finally made it way to Singapore! Arguably the most intriguing of creativity contests around, the Red Bull Art of Can Singapore will mark the first time that the immensely popular pop art
event is held in the Asia Pacific region. Officially launched on Monday, 1 March 2010, the Red Bull Art of Can Singapore will be only the second one in the whole of Asia, since Dubai in 2008. Brought to you by the company behind the famous tagline "Red Bull Gives You Wiiings", the Red Bull Art of Can is an art competition that is open to everyone regardless of age or artistic background. The goal of the event is to engage consumers with the creative, or "mind" side of the brand, whose brand positioning
is "vitalizes body and mind".
Artists, students, grandparents and all of those in-between are invited to participate, although the
competition is expected to attract more creative types of all ages and occupations - from students to
industrial designers and professional artists to teachers.
Flying in the face of traditional art media, contestants taking part in this unique contest have to abide by
only one single rule - they need to incorporate the famous blue and silver Red Bull cans from the
Austrian Energy Drink giant along with some inspiration and a lot of imagination to conceive and produce
an original work art. The final artwork could be anything from a sculpture, to a collage, jewellery, furniture,
fashion accessory or interactive art!
In other words, they have a free reign to let their creativity run wild, as there are no constraints with the
Red Bull Art of Can contest other than the limits of one’s imagination. All that is asked is the Red Bull can
be the focus of the art work.
ART OF CAN EXHIBITION
The event will culminate in a 10-day exhibition to be held at the brand new *SCAPE building just off
Orchard Road, and is expected to showcase a wide variety of art made from recycled materials. It would
be really interesting and fascinating to see what the best creative minds in Singapore can come up with this year. Past Red Bull Art of Can events have seen innovative exhibits like a 14-foot bull, an 8-foot
octopus and even a Mona Lisa replica portrait pieced together completely using the blue and silver cans!
The number of Red Bull cans used for the art pieces over the years ranged from one to an astounding
4,000!
For the Singapore event, an estimated 30-50 pieces are expected to be selected for the final exhibit
collection at *SCAPE, which will take place between 2- 11 July 2010. The official private opening on 2
July will be a by-invite-only event with a guest list that is expected to feature the who's who in the local
arts scene, all participants, event partners and friends of Red Bull. There will also be an official after party
at Zouk, which is the official night spot for the Red Bull Art of Can Singapore 2010.
THE EXPERT OPINION
As with any major art competitions, a distinguished judging panel will be put together to help sort through
the array of submissions and determine which pieces will eventually earn a coveted pedestal in the final
exhibition. The judges' decision will be based on the overall creativity, execution and construction of each
piece. The final line-up of judges will be announced shortly but are expected to include authorities in the
local art scene and creative industry.
PRIZES
The judges will award special honors to the top three artists/pieces, including the grand prize of a trip for
two to Berlin, Germany, one of the world's leading art cities. Second place winner receives a weekend
trip for two to Melbourne, Australia's premier city for arts and culture, while third place takes home a
Canon DSLR camera. The three winners will be announced during the private opening on 2 July.
The public will also have a chance to designate a "People's Choice Award" by casting votes online at
www.redbullartofcan.sg and stand a chance to win a Canon camera.
Anyone interested in participating in Red Bull Art of Can Singapore can register online at
www.redbullartofcan.sg from 1 March to May 15, 2010. Submissions must reach Red Bull Singapore by
no later than 15 May and submitted artwork will not be returned.
For more information, please visit www.redbullartofcan.sg.
IMAGE
Derek Goldsmith, 2009
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