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Pinta London
Europe’s Modern and Contemporary Latin American Art Show.
The
globalization of Latin American art has transformed the boundaries
of museum circuits and of public and private art collecting
on a world scale, enhancing the value of Latin American art
in the international market in ways that would have been almost
inimaginable some years ago. The launching of the first edition
of PINTA LONDON is consistent with an essential change that
its organizers have perceived and fostered in the three editions
of the PINTA SHOW successfully held in New York, and which
involves the emergence of a new gaze on the nature and potential
of modern and contemporary art created by Latin American artists. This
revitalisation of contemporary art and its circuits is significantly
reflected in the participation in PINTA
LONDON of around fifty
galleries from the most important urban epicentres of the art
world, as well as from Central and South American capitals,
which will feature their Latin American artists in London,
a key city in the market for multicultural art.
The participation of important private and institutional
collectors devoted to Latin American art in its Host Committee
has proved to be a decisive factor in the formation of PINTA
LONDON. The
Committee includes Tiqui Atencio, Ella Cisneros, Rosa de la
Cruz, Estrellita Brodsky, Sagrario Perez Soto, Erica Roberts,
Tanya Brillembourg, Solita Mishaan, Jorge Virgili, Frances
Reynolds, Fátima Malecki, Luis Benshimol, Catherine
Petitgas, Sebastián López and Lilly Scarpetta
among its distinguished members.
Like its New York counterpart, PINTA
LONDON is becoming established
as an unmissable venue for the exhibition of the best of
Latin American art. Besides the lecture and solo show programs,
different VIP and general access programs have been implemented
jointly with prestigious British institutions with the aim
of strengthening relationships with this market and developing
new opportunities. The
fair’s exclusive Pinta Museum Acquisitions Program is
a unique mechanism that incentivates the purchase of works
from participating gallery through a matching funds program.
The guest institutions that will benefit from this mechanism
provided by PINTA LONDON to enhance their collections are Tate
Modern, MIMA – Middlesbrough, the Institute of Modern
Art, Essex University Museum, Centre Pompidou , MACBA, Barcelona
and Museo Nacional Centro de Arte Reina Sofia, Madrid.
The organizers of PINTA LONDON have a clear vision of the
opportunities that this event represents, as well as of the
potential for expansion it contributes to the market for
Latin American art. To form part of this historical transformation
process, of the breakthrough and re-valuing of Latin American
art in the European circuits, constitutes an unrivalled opportunity.
PINTA LONDRES 2010
EARLS COURT EXHIBITION CENTRE
WARWICK ROAD
EARLS COURT
LONDON SW5
UK
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