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Home Front—Press Release
Museum of Arts and Design
The Home Front: American Furniture Now.  A series of public programs, to be presented in the MAD theater from January to May 2011.

From January through April, the Museum of Arts and Design will present the series "The Home Front: American Furniture Now," which explores the current state of contemporary furniture design. The series, guest curated by Surface Magazine's Editor-in-Chief Dan Rubinstein, has been conceived to give otherwise disparate voices on opposite sides of the field—architects and retailers, independent designers and educators—a chance to engage each other and the public and to shed light on the inner workings of an industry whose status precipitously declined after the heroic era of mid-century modernism.

All tickets are $12, or $10 for members and students with valid ID. The series of programs will include:

IN STOCK: Why is American design such a hard sell?
Thursday, January 13, 2011 at 7:00 pm
tickets | more info
Leading retailers on the front lines of contemporary furniture discuss with Dan Rubinstein, the Editor-in-Chief of Surface, the seller's perspective on American design. How can designers get noticed by these career-making venues? What are they looking for, and what mistakes can local talent avoid? From the nuts and bolts of cost, quality, and manufacturing to the tastes and tendencies of the U.S. public, these tastemakers will reveal their often under-appreciated opinions in a roundtable format followed by an open Q&A. Panelists include: Jamie Gray (Matter, New York), Siamak Hakakian (Domus Design Collection, New York), and LA's Stefan Lawrence (Twentieth, Los Angeles).

MAKING IT: Challenges facing the American designer
Thursday, February 17, 2011 at 7:00 pm
tickets | more info
How do new designers overcome the odds, break into the industry, and stay there? How do they get studio spaces? How do they find someone local to produce their work? How can they get noticed, and stay productive year after year? Journalist and author Jen Renzi will pen a series of columns for Fast Company's design blog, Co.Design, profiling her heroes of American furniture design. Key talents from her coverage, Alissia Melka-Teichroew, Jonah Takagi, and BDDW's Tyler Hays, will join Renzi for a candid discussion of their success, half-starts, and even their poetic failures—and how others might learn from those experiences.

DRAFTED: The evolving role of architects in furniture design
Thursday, March 10, 2011 at 7:00 pm
tickets | more info
Like experienced chefs preferring their ingredients to come from local sources, architects would have the most to gain from a stronger American design scene. Julie Iovine, Executive Editor of The Architect's Newspaper, will host a roundtable discussion and Q&A with top minds including Michael Graves, Calvin Tsao, Gisue Hariri and Jeffrey Bernett on their experiences, strategies and needs when it comes to making American design happen.

AFTER CLASS: The first steps of the American designer
Thursday, March 24, 2011 at 7:00 pm
tickets | more info
Caught between a culture ambivalent on the values of design and a slowing economy, young designers face an enormous challenge post graduation. Moderated by Interior Design magazine editor Annie Block, designers Dror Benshetrit and Todd Bracher will join Pratt Institute Professor of Industrial Design Mark Goetz on how they navigated their own path to success. A portfolio review for students and alumni with the designers will follow.

AMERICAN DESIGN CLUB
Thursday, April 21st, 2011 at 7:00 pm
tickets | more info
The American Design Club (AmDC) is a loose collective of New York's leading young design talent. In recent years, the group has executed self-financed events and exhibitions showcasing their highly creative and independent work. The AmDC will invite a group of their members to work in MAD's Open Studios, highlighting their creative process by creating new work. An event in the auditorium will analyze the work created and displayed during this full-week period.
In the Open Studios: American Design Club will run April 18–22, 2011

Stanley Ruiz, Raw Clock, 2009,
Photo: Greg Vaughan
 
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