The 20th ANNUAL INTERNATIONAL LOS ANGELES PHOTOGRAPHIC ART EXPOSITION & ARTLA PROJECTS LA’s Longest Running Art Fair Joins artLA projects Thursday, January 13, 2011 through Monday, January 17, 2011 Opening Reception Benefits the Wallis Annenberg Department of Photography at LACMA

With a rapid growth of contemporary art galleries along with an expansion of local museum programs highlighting emerging art, Los Angeles has become a required destination for curators and collectors. As a marketplace for the Arts, it now rivals New York City. Glenn Lowry, Director of MoMA, recently said in the WSJ, “The art world is a very fluid place, but there is no question that L.A. is very hot at the moment.”

photo l.a. 2011, celebrating its 20th Anniversary, is the longest running art fair west of New York and is the largest photo-based art fair in the country with over 10,000 attendees. It brings together photography dealers from around the globe, displaying the finest contemporary photography, video and multi-media installations along with masterworks from the 19th century. This is the 48th art fair produced by Stephen Cohen, Director of photo l.a. 2011, including artLA, photo san francisco, photo MIAMI, photo santa fe, photo NY and the first vernacular photography fair in NYC.

artLA was created in 2004 as a public event bringing together a mix of national and international galleries, artists, collectors and curators for a visual dialogue on the current art scene. This commitment to presenting the most challenging art being produced today has led to the creation of artLA projects, an ongoing citywide program of dynamic and innovative installations, exhibitions, seminars and conversations with established and cutting-edge artists in all media.

photo l.a. 2011 + artLA projects returns to the historic Santa Monica Civic with an added 7,000 square foot tented canopy entrance. This grand space provides for sculpture, installations, book signings and seating. Attendees will enjoy an expansive lobby that includes a Phaidon bookstore, seating area, café, coffee bar and cupcake corner. The event also features a new VIP balcony lounge and video viewing area.

The launch of artLA projects is a prelude to a much larger artLA 2011 that will align with the Los Angeles Contemporary Art Forum, a new art fair in the fall of 2011 created by the team that produces the Armory Show, Art Chicago, Next, Art Toronto and Volta. As the City begins the Pacific Standard Time project this fall, artLA 2011 will be the satellite fair of new and emerging art that will enhance the energy and excitement of the newest art fair adding to Los Angeles’ stature in the art world.

photo l.a. XX is proud to host the benefit preview reception for the Wallis Annenberg Department of Photography at LACMA on January 13th from 6 - 9pm. Programming includes off site events, collecting seminars, panel discussions: Troubled Waters: photography’s impact on environmental issues and The La Brea Matrix Project; in addition to lectures with Uta Barth, Lyle Ashton Harris, Michael Light, Andrew Moore , David Taylor and others.

photo l.a. 2011 and artLA projects is pleased to announce that The New York Times and Angeleno are our media sponsors. Our media partners include: Artillery, artnow-online, ArtFacts.Net, Arte al Limite, Art Log, Latin Art, ArtNexus, Spraygraphic, Unique & Rare, Fraction Magazine, TASJ, Blindspot, Aperture, .it'sliquid, LA Canvas, White Hot, Art Ltd., Art Nexus, Dear Dave, Flak Photo and Gawker Artists. Special projects include: The Family, Reform School and Machine Projects. Event production partners include Create:Fixate and The Equation. Street art and out door projections by Dawn of Man.