Johalla Projects
1561 N Milwaukee 2nd floor
Chicago IL 60622
Matt Siber Glass Cleaner, 2006-7
Matt Siber
Opening: Friday, January 21, 2011, 7-11pm
Johalla
Projects, in conjunction with the ACRE residency program, is excited to
present new and unexhibited photographs, videos and three dimensional
objects by Matt Siber. Known for his Untitled Project and Floating
Logos, he is continuing his exploration of commercial signage,
underscoring how it infiltrates environments, subliminally penetrating
psyches with simulacra that both mirrors our culture and delivers
transparent messages. His recent project Pulse meditates on the
relationship between the camera’s gaze and the automated sign. Giving
way to chance, Siber records what he refers to as “urban rhythms” with
film and video in various locations in Spain, France and China. This
exhibition also marks Siber’s first showing featuring
sculpture;
like his photographs, these conceptual works deconstruct the semiotics
of advertising, branding and desire and, in the tradition of Minimalism,
exist as objects of aesthetic pleasure.- Melissa Marinaro
beer courtesy of Old Style
--
Anna Cerniglia
Director
Johalla Projects
www.johallaprojects.com
http://johallaprojects.wordpress.com
