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New York, NY (March 28, 2011)—In partnership with the Victor J. Papanek Foundation at the University of Applied Arts Vienna and the Austrian Cultural Forum New York, the Museum of Arts and Design launches the Design for the Real World Redux competition and the Victor J. Papanek's Social Design Award, to be presented to one outstanding entry on the subject of socially responsible design. Design Indaba is to be the Competition's media partner. Named in honor of the renowned Austrian-born, American-trained designer and educator, whose 1971 book "Design for the Real World" was one of the first to promote the design of products that were ecologically and socially responsible—for example, a radio that could be cheaply assembled from discarded metal cans and powered by a burning candle—the competition calls for established, emerging, and student designers to submit work in the conceptual phase, prototype, or production that upholds Papanek's vision of environmental and/or social responsibility. "In his influential book, Victor Papanek put social needs in the foreground of design by asking practitioners to see their field in a larger context. For him designers must take responsibility for the impact that their creations can have on the quality of life of individuals and societies," says David Revere McFadden, Chief Curator at the Museum of Arts and Design. "This competition seeks to discover and celebrate creative thinkers whose works are informed by Papanek's spirit, and who envision design as a way to improve and enrich the world." Gerald Bast, the President of the University of Applied Arts Vienna, concurs: "Considering the state of the world, we have to dedicate ourselves to designing a better future by creating new realities—intellectual as well as aesthetic!" ABOUT THE COMPETITION The application fee for initial entries by professional designers will be $100, and $75 for each additional entry, and $75 for initial entries by students, and $50 for each additional entry. The competition jury is an international panel composed of representatives from the sponsoring institutions and leading experts in the field: Gerald Bast, President, University of Applied Arts Vienna Allan Chochinov, Partner, Editor-in-Chief, Core77 Alison J. Clarke, Professor, Design History and Theory/    Research Director Victor J. Papanek Foundation,    University of Applied Arts Vienna Holly Hotchner, Director, Museum of Arts and Design Ronald Labaco, Curator, Museum of Arts and Design David McFadden, Chief Curator, Museum of Arts and Design Katarina Posch, Associate Professor, History of Art and Design,    Pratt Institute Fiona Raby, Principal, Dunne and Raby Stefan Sagmeister, Principal, Sagmeister Inc. Andreas Stadler, Director, Austrian Cultural Forum New York John Thackara, Founder and Director, Doors of Perception The winning entries will be featured in an exhibition in Vienna held at the University of Applied Arts Vienna (November 10, 2011–January 31, 2012), and later in New York at the Museum of Arts and Design and/or the Austrian Cultural Forum New York (March 6–June 17, 2012), depending on the number of finalists. A fully illustrated catalogue will be produced to document the competition and the finalists. For more information on the Victor J. Papanek Social Design Award competition, submission requirements, important dates and Victor J. Papanek, please visit vjpsocialdesign.madmuseum.org. For up-to-date news and information concerning the #VJPsocialdesign competition, follow @VJPsocialdesign on Twitter. ABOUT THE SPONSORS The Museum of Arts and Design (MAD) explores the blur zone between art, design, and craft today. The Museum focuses on contemporary creativity and the ways in which artists and designers from around the world transform materials through processes ranging from the artisanal to digital. The Museum's exhibition program explores and illuminates issues and ideas, highlights creativity and craftsmanship, and celebrates the limitless potential of materials and techniques when used by gifted and innovative artists. MAD's permanent collection is global in scope and focuses on art, craft, and design from 1950 to the present day. At the center of the Museum's mission is education. The Museum's dynamic new facility features classrooms and studios for master classes, seminars, and workshops for students, families, and adults. Three open artist studios engage visitors in the creative processes of artists at work and enhance the exhibition programs. Lectures, films, performances, and symposia related to the Museum's collection and topical subjects affecting the world of contemporary art, craft, and design are held in a renovated 144-seat auditorium. The University of Applied Arts Vienna ("Angewandte") offers a wide range of study programs at the undergraduate, graduate, and doctoral levels, including architecture, design, fine arts, media arts, transmedia arts, and art conservation-restoration. The "Angewandte" is home to more than 1,800 students from all over the world. The basic concept of the university as a place of critical reflection upon personal thought and action and a forum where questions are more important than given patent solutions lives on at the University of Applied Arts Vienna. The "Angewandte" sees itself as a place for free artistic and scientific articulation, as a forum for open discussion, and a development laboratory for artistic visions which should fulfill their potential and shape the society of the future. The Austrian Cultural Forum New York , an agency of the Republic of Austria, is located in an extraordinary architectural landmark building in Manhattan. The Cultural Section of the Austrian Consulate General in New York, it offers free admission to all of its events, and frequently engages in cultural gatherings with social, charitable, and educational context and purpose, in cooperation with Austrian and Austrian-based artists. It is a cultural, academic, and intellectual meeting place for Austrians, Americans, and citizens from all over the world. Founded in 1995, Design Indaba has since become one of the world's leading design events. Its Conference has brought together some of the world's top designers, creatives, thought-leaders, and entrepreneurs to discuss and demonstrate how creativity can make the world a better place. Since 2004, it has also produced an annual Expo to promote the products and services of South African designers to a global market through influential international buyers. Marisa Bartolucci Director of Public Affairs Museum of Arts and Design 212.299.7762 marisa.bartolucci@madmuseum.org image library release as .pdf blog collections database facebook youtube flickr twitter #VJPsocialdesign     This e-mail was sent from Museum of Arts and Design Immediate removal with ® Secure. To forward this e-mail to a friend or colleague, use this link. 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