Alex Gingrow / Studio view / 2012 / Brooklyn, New York
(Click HERE to read article online) By: Ken Johnson, August 16, 2012 Alex Gingrow specializes in nipping the hand that feeds her as well as others that don't, and she does so with considerable deadpan wit. Each of her paintings on paper in "All the money IS in the label" depicts accurately, but much larger than life, a different gallery label copied from a real specimen from a familiar Chelsea dealer.  Alex Gingrow / All the money IS in the label / Opening reception / Mike Weiss Gallery
They are the sorts of informational labels that galleries affix to the back of works they show. All the labels here identify Ms. Gingrow herself as the artist. The twist comes in the improbable titles, many of which seem to be quoting inane conversations overheard at exhibition openings and in related industry situations. A title on a Nicole Klagsbrun label reads, "And just think, she's going to sell these for tons and tons of money next week." Another declares, "Well all the money IS in the label, you know."  Alex Gingrow / And just think, she's going to sell these for tons and tons of money next week. / 2010 / Graphite and acrylic on paper / 22 x 30 inches Some are about familiar personalities, as in "Jerry Saltz ... Jerry Saltz? Oh wait! You mean the guy from that TV show?," which Ms. Gingrow has put on a label for the auction house Phillips de Pury, whose chairman, Simon de Pury, was on the Bravo TV show "Work of Art," along with Mr. Saltz, an art critic. Sometimes the comic effect hinges on a single word, like the last one in the title "Who is this? Kim McCarty? Is she fancy?"
Ms. Gingrow follows a one-liner formula, but the cumulative effect is interesting for the satirical light it shines on art world sociology. Each piece could be a short story.
Alex Gingrow / Jerry Saltz...Jerry Saltz? Oh, wait! You mean the guy from that TV show? / 2012 / Graphite and acrylic on paper / 22 x 30 inches 
Alex Gingrow / Who is this? Kim McCarty? Is she fancy? / 2012 /
Graphite and acrylic on paper / 22 x 30 inches
Please click HERE for more information about the exhibition and HERE to view a selection of works. If you have questions about any of our artists please contact the gallery at info@mikeweissgallery.com.
Mike Weiss Gallery
520 West 24th Street
New York, NY 10011
Tel: 212-691-6899
Hours: Tues-Sat 10am to 6pm
www.mikeweissgallery.com
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