 | | Never Records storefront, London |
Internationally-Acclaimed Multi-Media Installation
Never Records Hits NOLA
Never Records will construct a complete and meaningful audio portrait of the City of New Orleans in 2012 by recording to vinyl the voices of musicians, local historians, authors, community leaders, locals, visitors.
WHAT:
Never Records is a multi-media, multi-artist project by New York artist/musician Ted Riederer. Exploring the potential of a record store and record label to unite, educate, and uplift a community through recorded sound, Riederer's project began in an abandoned Tower Records near Union Square in New York City.
In January 2010, Riederer, in collaboration with curators No Longer Empty, created what The Wall Street Journal described as a "mock shop" that served as a "love letter to the dying concept of the record store." Since 2010, Never Records has travelled to Liverpool; Derry, Ireland; and London where Never Records was sponsored in part by the Tate Modern.
Riederer travels to a city and opens a vinyl record shop. The BBC wrote, "Never Records is a mock record shop that only stocks vinyl that has been cut in the store itself. Using microphones and a specialist vinyl-cutting turntable at one
end of the "store", New York artist Ted Riederer has been recording musicians on the spot before giving them freshly-pressed 12-inch records of their songs."
Performers can sign up for recording sessions inside the art installation and leave with a freshly cut vinyl record of their music. Visitors to the exhibition can view all of the unique artwork in the shop designed to mimic a long-operating record shop, listen to any of the recordings from all of the Never Record's installations on a turntable in the shop, and watch performances being recorded and cut live.
In an interview with the London radio station Resonance FM, Riederer explained one of the goals of Never Records, "In a world of Facebook fatigue, Never Records is an attempt to create an actual community as opposed to a virtual one."
WHERE AND WHEN:
Never Records opens October 6, 2012, and runs through November 4th, 2012, in a storefront space generously donated by Jonathan Ferrara who owns Jonathan Ferrara Gallery. The space is located at 841 Carandolet St., New Orleans, LA 70113.
The exhibition will be open from Wednesday-Sunday from 10am-7pm.
There will be a series of concerts and special events including a weekend of performances curated by Prospect New Orleans Founder Dan Cameron, as well as a series curated by DJs from WWOZ. A calendar of events will be posted on the Never Records blog.
HOW PERFORMERS GET INVOLVED:
To find out more information and book a slot, please email neverrecordsneworleans@gmail.com. Sessions will last for three hours beginning at the following times: Wednesday-Sunday: 10am, 2pm, and 6pm (except when specified).
THANKS TO OUR PARTNERS:
Nick Mayor and Jessica Bride
Jonathan Ferrara Gallery
Bond PR and Brand Strategy
New Orleans Jazz and Heritage Foundation
Downtown Development District New Orleans
Greater New Orleans, Inc.
True South Artist Services
Arts Council of New Orleans
Abita Brewing Company
With a Contribution from the City of New Orleans
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