Vega The School of Brand Leadership, Durban and The COLLECTIVE present

“Our Own” - an exhibition of 3rd year work

 

At the beginning of their third (and final) year, students are set a brief for Creative Development. Entitled You’re On Your Own, the brief requires students to find their own creative topic, explore and research it, propose a project and follow through with a well-crafted and well-executed final creative solution or activation.

Students take on a journey to discover their own passion, interest and strengths.

The culmination of the third year project is an exhibition of selected works entitled “Our Own” which refers to the title of the 3rd year Creative Development Brief, as well as a proud statement such as this is our own (our cream of the crop) and our own work. The exhibition is the first of 3 events hosted by Vega The School of Brand Leadership. “Differences”, our staff exhibition, and, thereafter, “The Vega Showcase” will follow this exhibition.

Students have explored different concepts and mediums through the year that has made the Creative Development portfolio very diverse and interesting.

Creative Development is a core subject in the Creative Brand Communications degree; it supports the students’ creative processes, empowering them with various creative tools, skills, techniques and means of inspiration to ensure their creative development is ongoing. It enables students to recognize, stimulate, nurture, develop and challenge their personal and creative development.

“Our Own” runs through 3 November 2012.

About Vega The School of Brand Leadership

Vega, an educational brand of The Independent Institute of Education (Pty) Ltd, delivers a new breed of graduate whose expertise is to generate sustainable brand ideas that can build businesses. Vega strives to be a globally acclaimed school leading in the teaching and practice of sustainable and innovative brand ideas. Training at Vega is highly interactive, making for a great learning environment and real-world experience. All courses and degrees are taught within a brand-building context.

We believe that successful and innovative brands require a combination of strategic intent and creativity, which is why we aim to incorporate wisdomwithmagic into everything we do.