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Big ideas, small details
It's not every day that a reporter interviews me about a gallery initiative. But this was a big one: Creating an outdoor photographic exhibition for the mass-public. And opening it in Glendale, CA.
Here's the link to the funny and pretty accurate Los Angeles Times story that published yesterday about this.
The details and moving parts to make this exhibition event happen were numerous and seemingly endless (like having to reprint and remount all works -- which were discovered defective -- 12 hours before the opening).
But it was worth it. The exhibit opened yesterday, and I spent hours watching people interact with the images. Simply seeing 9-year-olds, 20-somethings and seniors view the same works individually with equal intensity made it worth the efforts.
In fact, that was where I found the "other art" in this project. The conceptual type. Putting an art project in a place where no one expects it is risky (people usually don't go to the lawn at the mall looking for fine art). It could have been ignored, or worse, skipped by the art-intimidation-factor present in the 98 percent who don't go to galleries or museums on a regular basis.
Enormous credit goes to the management of the Americana at Brand, as we definitely forced them outside their comfort zone in several ways to get them to allow their first art presentation. If you haven't seen the display yet, there are just two days left.
-Daniel Miller
American Icons (AmericanIcons.com)
Americana at Brand
889 Americana Blvd
Glendale CA 90210
Two remaining days:
Friday, October 26, 10 am - 10 pm
Saturday, October 27, 10 am - 10 pm
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