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NEW YORK: Besides the broad array of enticing objects offered by more than three-dozen select galleries at the 2013 METRO Show, which opens for a five-day run on January 23, visitors will be greeted by Zigzag, an impossible-to-miss architectural tour de force, designed by Igor Siddiqui and Deborah Schneiderman, of ISSSStudio+deSc, who teamed up for the METRO Show.

Starting at the Metropolitan Pavilion’s front entrance, fair-goers will encounter a continuous zigzag wall, nearly 100-feet long with heights ranging from 4 to 12 feet high, that extends right up to the entrance of the exhibition hall. Clad on one side with a digitally-generated graphic blue-gray custom-designed wall paper with white and fluorescent overtones, and painted a brilliant red on the other, the wall visually references the exhibition’s diverse content.

Says Siddiqui: “The wall uses the rules of perspective to playfully engage visitors by offering an ever-changing visual experience based on movements and point of views. While the installation’s form and graphics are abstract in nature and decidedly contemporary, our inspiration comes from the diversity of the show’s content and our desire to provide a dynamic aesthetic experience that is uniquely perceived by each visitor.”

Twisting, turning, moving side to side, the zigzag wall runs in an unpredictable pattern, symbolizing the unpredictable path that each fair-goer can follow. Beyond the entrance installation, there is always a surprising rendezvous awaiting around every bend, among them: the rare Sioux Macnider Ledger, circa 1800, at H.M. Grimmer; an 18th century Duncan Phyfe window bench at Gary R. Sullivan Antiques; Polo Players Weathervane, by William Hurt Diedrich, at Bernard Goldberg Fine Arts; The American Indian, the complete 20-volume set of photogravures by Edward S. Curtis, at David Cook Galleries; Helen Frankenthaler’s Snow Pines at Pace Prints; and numerous examples of Folk Art, textiles, contemporary art, to works on paper, pre-Columbian and Native American items, Self-taught art, and Art Brut­—many offered for the first time in New York. 

“We were intent to make an out-of-the-box statement this year and are delighted that Igor and Deborah have collaborated to create something so innovative and unexpected,” says Caroline Kerrigan Lerch, the fair’s director.

About ISSSStudio + deSc


Igor Siddiqui


ISSSStudio, founded and directed by Igor Siddiqui, is a practice known for innovative applications of digital technologies as well as its expanded view of connections between art, architecture, and design. The work of ISSSStudio has been exhibited and presented at numerous venues, ranging from traditional institutions to alternative spaces, including DesCours, the Ogden Museum of Southern Art in New Orleans, New York Center for Architecture, Austin Center for Architecture, Austin Museum of Art, Arthouse, Flux Factory, Design Within Reach, Bakery Design Collective, Gallery 3A, Form Gallery, Design Santa Fe, Yorkarts, LaMaMa, Chashama, and Axis Gallery in Tokyo. In addition to his practice, Siddiqui also serves a full-time Assistant Professor at the University of Texas at Austin’s School of Architecture. His academic writing has appeared in several international publications. Siddiqui holds professional degrees in architecture from both Tulane and Yale. Among his recent publications are essays ‘Surface Fatigue’ in Sophia Vyzoviti’s book Soft Shells: Porous and Deployable Architectural Screens and ‘Tessellated Floorscape (2010- ): interior acts of production, siting and participation’ in IDEA Journal.


Deborah Schneiderman


deSc, founded by Deborah Schneiderman, explores prefabrication and the ready-made with new, alternative and ecologically sound building materials. Schneiderman’s research has been published in numerous international publications and explores sustainable built environments, and interior prefabrication. Recent publications include “The Prefabricated Kitchen: Substance and Surface” in the international journal Home Cultures, “Prefabricated Interior Design: Defining the Topic” in the international journal Interiors: Design, Architecture, and the book, Inside Prefab: The Ready-made Interior published in 2012 by Princeton Architectural Press. Schneiderman has lectured at Storefront for Art and Architecture, The Center for Architecture, and Van Alen Institute Books, in addition to academic national and international Lectures. She is a full-time Associate Professor of Interior Design in the School of Art & Design at Pratt Institute, and received her MA in Architecture from SCI-Arc and her BS in Design and Environmental Analysis from Cornell University.

Schneiderman and Siddiqiui will be featured speakers at the METRO Show on Thursday, January 24 at 10:20 AM, followed by a book-signing of Inside Prefab: The Ready-made Interior, written by Deborah Schneiderman (Princeton Architectural Press).


Metro Show Welcomes Editions | Artists' Books
The METRO Show has formed an alliance with Editions | Artists’ Book Fair, which will run concurrently in the Altman Building adjacent to the Metropolitan Pavilion. Founded in 1998 by Susan Inglett of I.C. Editions and Brooke Alexander Editions, the Editions | Artists’ Book Fair has grown in size and stature to become the premier showcase for contemporary publishers and dealers, presenting the latest and greatest in prints, multiples and artists’ books. The Editions | Artists’ Book Fair is well known for its vibrant energy and innovation, thanks to over sixty exhibitors, presenting hundreds of artists representing New York, Johannesburg, Amsterdam, London, Paris and points in between.

About The Art Fair Company
In 2009 Michael Franks, Chief Operating Officer, dmg world media, along with Mark Lyman, former Vice-President, dmg world media’s Art & Antiques Fairs and SOFA Founding Director purchased the internationally renowned Sculpture Objects & Functional Art Fairs - SOFA CHICAGO and SOFA NEW YORK - from dmg world media, creating a new jointly owned firm, The Art Fair Company, Inc. (TAFC). In addition to SOFA fairs in New York and Chicago, TAFC produces The METRO Show and the Arts and Antique Dealers League of America Spring Show NYC. The Art Fair Company, Inc. is based in Chicago, IL. For more information visit theartfaircompany.com.


METRO Show Media Contact:                                   Editions | Artists' Book Fair Media Contact:
Marilyn White                                                                 Susan Inglett
973.783.3649                                                                 212.647.9111
mwhitepr@aol.com                                                        info@eabfair.com

The METRO Show at Metropolitan Pavilion (125 West 18th Street) New York City

Opening Night:

Wednesday, January 23
Designer Committee co-chairs include Mario Buatta, Ellie Cullman, John Derian, Maureen Footer, Mariette Hines Gomez, Miles Redd, Bunny Williams, and Katie Ridder.

6-7 pm
by VIP invtiation only

7-9 pm
Public Preview
$75 tickets available online or at the door

Show Hours:
Thursday, January 24: 11 am-7 pm
Friday, January 25: 11 am-7 pm
Saturday, January 26: 11 am-7 pm
Sunday, January 27: 12 noon-5:30pm
Tickets are $15 for General Admission and $75 for Opening Night.


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General Information:

web: metroshownyc.com
email: info@metroshownyc.com
phone: 312.587.7632



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