NEW RESTAURANT! Antojeria La Popular: Killer Mexican Tapas (NYC)

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THE GRAND OPENING OF

ANTOJERIA LA POPULAR

KILLER MEXICAN TAPAS

50 SPRING STREET, NEW YORK CITY

PUBLIC OPENING: FRIDAY, 25 JANUARY 2013

MEDIA CONTACT: WORKHOUSE CEO ADAM NELSON
TELEPHONE: +1 646. 205. 3540 / EMAIL: NELSON@WORKHOUSEPR.COM

TOASTED CRICKETS ON BLUE CORN TOSTADA | PITCHER OF SEASONAL RED SANGRIA

WORKHOUSE (workhousepr.com) one of the country's leading public relations and integrated creative agencies, today announced that it has been selected as Agency of Record (A.O.R) by Antojeria La Popular, a new tapas venture from Mexican architects and brand designers Regina Galvanduque and Andres Mier Y Teran the married couple behind New York restaurants Taka Taka: Mexican Sushi and Japanese Tacos and Vive la Crepe in a joint effort with a team of Mexico City-based partners. La Popular offically opens to the public on Friday, 25 January 2013 and is located on 50 Spring Street between Mulberry and Lafayette Streets in New York City. The Nolita hot spot serves Mexican tostadas and ceviches tapas style and includes Fany Gerson's paletas and a dozen takes on Mexican hot chocolate.

MEDIA TASTINGS
Interested media who wish to arrange a tasting or schedule an interivew with Antojeria La Popular owner Regina Galvanduque please forward your requests to Workhouse, CEO Adam Nelson via telephone +1 646. 205. 3540 or via email nelson@workhousepr.com for consideration.

GET SAUCY WITH TWO BITE WONDERS.

Antojeria La Popular brings the heat and flavor, the breathless rolling salsa, the zesty freshness and thick warm quality of Mexican food to New York City. Crispy and chewy, crackling and crusty with moist, steaming interiors that transform fresh corn, La Popular will slay past misconceptions of so-called tex-mex to deliver real recipes from the far reaches of our vast territory. From the beaches of Baja California and the Riviera Maya, to the mountains of the Sierra Madre, Mexico has an incredible variety of crisp and vibrant flavors to offer. Chipotle chilies, bright green tomatillos and crispy corn tostadas provide a unique canvas for our recipes. Antojitos, the corn-meal based street snacks of Mexico, are pressed and molded by hand into different shpes and typically act as carriers for salsa, cheese, stewed or grilled meats. It's messy business with the melting chesse oozing, the red sauce dripping and the crunchy tostadas falling to pieces in your hands. Vingerar, salt and lime smeared upon your chin. But that's the great joy of Mexican street food. La Popular enjoys mixing the best selection of locally-grown such as minced onion, plucked cilantro and a smoky slur of chipolte peppers. This rich culinary culture inspires the joints delicious tostadas and ceviches. Served “Tapas Style" La Popular tastefully pairs its dishes with an assortment of wines, beers and sangrias. Their in-house “Chocolateria La Popular” menu offers Mexican-inspired hot chocolate, dulces, coffee and paletas 'to-go'. La Popular experience is completed by efficient and customer-friendly service, housed within a contemporary Mexican “Antojeria”.

An antojito (Spanish pronunciation: [antoˈxito]) is a Mexican street snack designed to satisfy a craving (Spanish: antojo), and translates literally as "little whim". Many antojitos have become regional icons of Mexican cuisine and can be found in almost every region, although there are a few local variants that are exclusive to a specific place. An antojito does not count as a full meal, but an appetizer, even though portions are large and substantial. Antojitos are frequently consumed on the streets or markets and considered informal cheap food.

ANTOJERIA LA POPULAR: MEXICAN TAPAS

50 SPRING STREET NOLITA | NEW YORK CITY

BETWEEN MULBERRY & LAFAYETTE STREETS
PUBLIC OPENING FRIDAY, 25 JANUARY 2013

TELEPHONE: +1 646.476.3567

WWW.LAPOPULARNYC.COM

Mexican architects and brand designers couple Andres MYT and Regina GLVDK, family members behind Taka Taka and Vive la Crepe, have created "Antojeria La Popular" Mexican Tapas in a joint effort with a team of Mexico City-based partners. The menu was designed by GLVDK and her father and executed by chef, Andres Figueroa. Inspired by Mexico’s rich culinary culture, their delicious ceviches, tacos and tostadas are served "Tapas"-style. The idea behind them is to try a healthier, and less known, side of Mexico in a tasting of 3-4 tapas; gluten free and vegetarian options are available. Each tapa represents a state within the country and is inspired by local flavors and memories. To bring out the finest flavors in their Tapas, “Antojeria La Popular” tastefully pairs its dishes with an assortment of wines, Mexican beers and sangrias. In addition, Antojeria La Popular Tortilleria, a street kiosk, will freshly prepare and serve blue corn tortillas as well as a selection of quesadillas, corn in cup (Esquites), Mexican Sodas and Mexican Hot Chocolate" for the fast-paced New Yorker. Inspired by traditional Mexican eateries “Antojerias”, La Popular’s interior design is enhanced by its authentic materials and Mexican motifs with a contemporary twist. As part of La Popular’s character, GLVDK invited a team of talented Mexican women to collaborate on this project, becoming a hub for creative and empowering ideas.

AN HOMAGE BY MEXICO'S RICH CULINARY CULTURE, LA POPULAR'S SUMPTUOUS CREATIONS ARE SERVED "TAPAS-STYLE" WITH EACH TAPA REPRESENTING A PARTICULAR STATE WITHIN THE COUNTRY OR INSPIRED FOUND WITHIN OUR LOCAL FLAVORS OR SUN-DRENCHED MEMORIES.

TAPAS
Sirloin, shrimp, tilapia Ceviche “Tribilin”(Distrito Federal)

Mole roasted Beets (Puebla)

Corn off the cob, “Morelos Style”(Morelos)

Raw tuna, mango, habanero,” Jicama taco” (Guerrero)
Salmon pasilla chile, “Blue corn tostada” (Tijuana)

Bacon, shrimp, cheese “Pita taco” (Sonora)

Crickets on ”Blue corn tostada” (Chiapas)

Chicken mole “Corn tostada” (Michoacan)
Sirloin cheese “Corn tostada” (Zacatecas)

DRINKS

“Señorita” Cilantro, agave, lime, serrano chile, albariño wine

“Guava Mimosa with cava”

“La Tropicosa” Beer with orange, grapefruit soda, lime and tajin rim

CHILAQUILES BRUNCH

Mole chilaquiles

DESSERT
Selection of Mexican Candy by “La Newyorkina”

Mexican hot chocolate with guajillo chile

TAPAS
Ceviches $6.95
Zihuatanejo tilapia, cucumber, cilantro, mango, red onion and habanero
Nayarit shrimp, green olives, cilantro, red onion, serrano chile, oregano, avocado and olive oil
Campeche (V)** palmitos, cilantro, salsa verde and mango
Distroto Federal sirloin, shrimp, tilapia, serrano chile, red onion in a "tribilin" sauce

Botanas $3.95
Puebla (V)** mole roasted beets, crema fresca, and toasted sesame
Yucatan salsa verde, habanero and queso fresco
Tabasco poblano rajas, corn, crema and chihuahua cheese
Morelos corn, queso fresco, epazote, mayo, lime and chili powder

Mar (From the Sea) $5.95
Veracruz** salmon, avocado, serrano mayo on a corn tostada
Colima raw tuna, avocado, crispy leek, chipotle mayo, salsa verde on a blue corn tostada.
Jalisco (GF) shrimp, red cabbage, cilantro, red onion, chipotle mayo, valentina on a jicama tortilla
Guerrero (GF) raw tuna, mango, habanero, serrano mayo on a jicama tortilla
Baja shrimp, beans, avocado, chipotle mayo on a a flour tortilla
Tijuana salmon, queso fresco, poblano chile, red onion, pasilla mayo on a blue corn tostada
Sonora bacon-shrimp machaca, queso chihuahua, avocado, poblano, chipotle mayo in a pita bread

Tierra (From the Land) $4.95
Oaxaca beans, queso fresco, avocado, salsa verde on a blue corn tostada
Chiapas crickets from the pacific coast, avocado, crema fresca on a corn tostada
Michoacan chicken, mole, queso fresco, lettuce, toasted sesame, crema fresca on a corn tostada
Sinaloa** chicken salad, serrano mayo and carrot escabeche on a corn tostada
Zacatecas sirloin, queso chihuahua, salsa verde on a corn tostada
Potosi chicken, beans, lettuce, cream, salsa verde, cilantro on a corn tostada.
Tamaulipas sirloin, beans, queso chihuahua, red cabbage, pasilla mayo, salsa verde in a pita bread.

Chilaquiles $7.95
Traditionally eaten at breakfast or brunch. Sliced tortillas, chicken, crema, cheese, onion, cilantro and the salsa of your choice:

Verdes green salsa
Rojos red salsa
Mole mole with sesame seeds

Lunch Special $14
12pm-3pm.
1 Ceviche Or Botana
1 Mar Tapas
1 Tierra Tapas
1 Paleta

Prix Fixe $40
For 2 People Min. 6pm Till Close.
1 Ceviche
1 Botana
2 Mar Tapas
2 Tierra Tapas
1 Dessert

Postres (Desserts)
Paletas "La New Yorkina" 3 seasonal flavors $8
Flan mom's secret recipe $5.50
Chocolateria Popular selection of mexican candy $8

Chocolate Mexicano
Soy, Skim Or Whole Milk / Ask For Our Month's Selection: Hot / Iced.
Taza cacao, orange, ginger, chipotle chili, cinnamon, vanilla, salted almond, guajillo chili, coffee, salt and pepper $4.50

Happy Hour
Monday-Friday 3pm-6pm Only By The Gl. 2 For 1.

Beer + Wine
Cocteles
Sangrias
Mimosas

Cocteles Tropicales $8.50
"Rosarita" blood orange, agave, lime, prosecco
"Senorita" cilantro, agave, lime, serrano chile, white wine
"Maria Bonita" (mexican bloody mary) clamato, worcestershire, maggi, lime, valentina, beer and salted rim.

Mimosas
Gl $8 / Pitcher $28.
Cava blood orange, mango, guava

Sangrias
Gl $8 / Pitcher $28.
Red & Seasonal

Cervezas
Mexican Beers On Draft modelo especial $7
Bottled pacifico, negra modelo, coronita $7
"Cubeta" 6 coronas on ice   Bucket $30.

Cocteles Con Cerveza $8
Chelada beer with lime juice and salted rim
Michelada beer with lime juice, worcestershire and salted rim
La Tropicosa beer with orange, grapefruit soda, lime juice and tajin rim

Aguas & Refrescos $3
"Agua Del Dia" (Horchata, Jamaica, Tamarindo)
Boing Mango & Guayaba
Sidral Mundet
Sangria Senorial
Perrier

Vinos By The Glass
Tintos $8
Belle Ruche / Cotes Du Rhone / France 2010
Alta Vista / Malbec / Argentina 2010
BV, Cabernet Sauvignon / California 2012

Blancos $8
Martin Codax / Albarino / Spain 2010
Lapostolle / Sauvignon Blanc / Chile 2011
William Hill / Chardonnay / California 2010

Cava
Freixenet / Cordon Negro Brut / Spain $9

** Non Spicy, (V) Vegetarian, (GF) Gluten Free.

W O R K H O U S E

WORKHOUSE (workhousepr.com), one of the country's leading public relations and integrated creative agencies, represents Antojeria Popular and serves as media contact and A.O.R. Our hands are dirty! Celebrating a decade of service, Workhouse is a full-service creative agency headquartered in New York City. We specialize in integrated marketing positioning emerging and established brands with celebrity craftsmanship. Workhouse provides full-service public relations, social media, brand promotion, creative consulting, not to mention, modern day marketing & branding. Clients have included The Rolling Stones Ronnie Wood, Debbie Harry, Francis Ford Coppola, David LaChapelle, CBGB, Interview Magazine, Details Magazine, Galleries Lafayette, Ford Motor Company, Virgin, Assouline Editions, Rizzoli International Publications, Tony Shafrazi Gallery, Wantful.com, Coty, Versace, Cynthia Rowley, offering award-winning worldwide campaigns across a broad spectrum of luxury, fashion and lifestyle brands. We speak the language. Visit workhousepr.com

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WORKHOUSE 1 Little West 12th Street WWW.WORKHOUSEPR.COM | New York, NY 10014 US

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