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Art14 London will be staged in Olympia's Grand Hall between 27 February
(Preview) and 2 March 2014. It is the second edition of London's new
global art fair following the resounding success of the inaugural edition
earlier this year, which was attended by 24,735 visitors, including 4,503
VIPs and sponsored by Citi Private Bank. The Fair was praised for its
groundbreaking international outlook with approximately half the exhibiting
artists hailing from outside the west, exhibiting side-by-side with their
western peers in a way previously unseen in art fairs.
Collectors, critics and curators commented on the new, original and fresh
view of modern and contemporary art offered by the Fair. The global ethos
resulted in headlines for the inaugural edition such as "refreshingly
different" (Financial Times). Meanwhile artinfo's headline,
"Positive Sales and Spirits at Art13 London" attests to the robust sales
and the vibrant atmosphere at the Fair. Most of all, it reflects the demand
for the far-sighted perspective that the Fair offers.
International collectors included Don and Mera Rubell, Li Bing, Dai
Zhikang, Ramin Salsali, Charles Saatchi, Anita Zabludowicz, Mimi Dusselier
and Patrizia Sandretto Re Rebaudengo. The Fair was a timely statement of
London's status as a cosmopolitan city whose population comes from all
corners of the globe. The Fair's audience reflected this diversity with
collectors from China, the Middle East, India and Europe mingling with
London-based collectors.
Art14 London will develop the global
platform further. The global is embedded in everything that the Fair offers
from gallery presentations to the accompanying Talks, Projects and
Performance programmes.
Galleries are now invited to apply for
Art14 London. Contemporary and modern galleries are welcome to apply to the
Fair. In order to reflect the changing nature of the art world we are also
open to accepting up to 10% of exhibitors from non-traditional commercial
spaces such as pop-up lead projects. We welcome all modern and contemporary
media, with a focus on photography and prints and editions in addition to
all other art forms.
The main section is for established modern
and contemporary galleries from around the world. There are two curated
sections for younger galleries. London First features galleries
under five years old that have never previously participated at an art fair
in London. Emerge focuses on emerging stars from art scenes around
the world presented by galleries who are seven years and under. Both
sections boast internationally renowned curatorial advisors. Accepted
galleries may subsequently apply for participation in Art14 Projects and
Art14 Performance.
Art14 London will offer a unique experience
at the heart of the world's most globalised art market—London.
For information please contact:
Stephanie
Dieckvoss
Fair Director
stephanie@artfairslondon.com
Niru Ratnam
Head of Gallery Development
niru@artfairslondon.com
Georgia Griffiths
Gallery Liaison Manager
georgia@artfairslondon.com
T +44 (0)207 886 3112
To download application forms go to artfairslondon.com.
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