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New York – When the 2014 edition of the METRO Show opens for its five-day run on Wednesday evening January 22, at the Metropolitan Pavilion in New York’s Chelsea neighborhood, fairgoers will experience a thoroughly engaging concept billed METRO Curates. This all-encompassing theme puts forth single-artist and/or focused presentations curated by METRO dealers to distinctly articulate their point of view and where their specialty lies.
Says Caroline Kerrigan Lerch, director of the METRO Show: “METRO Curates is our way of initiating a conversation between the dealer and the fairgoer, whether they are a veteran of the art fair scene or a newcomer. Our goal is to offer in-depth, thoughtful presentations in a manner
similar to the way museum curators mount their exhibitions. We think METRO Curates will offer a comparable level of interest, education and engagement.”
“I am delighted by the challenge the refined focus of the METRO Show provides. It should result in exceptional displays that are intrinsically interesting and will provide excellent opportunities for collectors,” says METRO dealer Amy Finkel of M. Finkel & Daughter.
According to Lerch, individual dealers will be challenged to think creatively for their exhibit and to coalesce various ideas into one coherent viewpoint. “We want to create a unique fair experience for collectors and visitors, as well as ask our dealers to reveal more about their interests by
focusing on one area in their inventory or a common thread that runs through it, that will be both intellectually stimulating and will pique curiosity.”
Carl Hammer of Carl Hammer Gallery agrees, adding “The curated booth programming of the METRO Show will provide to the public and exhibitor alike, not only clearer purpose and identity, but an opportunity to present to the New York art marketplace what we each do best in our
galleries across America.”
“The METRO Show will still present an innovative mix of material, from historic to contemporary, and METRO Curates adds depth and focus,“ says Mark Lyman, President of the Art Fair Company. “We expect this new paradigm to both invigorate and intrigue collectors and fair attendees.”
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OPENING NIGHT PREVIEW
The Opening Night is Wednesday, January 22 and begins with a by-invitation-only Preview from 6 - 7 PM.
The Public Preview begins at 7 PM. Tickets for the Public Preview are $75 dollars and are available online or at the door.
Both previews continue until 9 PM. Designer Committee co-chairs include Mario Buatta, Ellie Cullman,
John Derian, Maureen Footer, Mariette Hines Gomez, Miles Redd, Bunny Williams and Katie Ridder.
GENERAL ADMISSION
The show opens to the public on Thursday, January 23. Hours are Thursday, January 23: 11:00 AM to 7:00 PM; Friday,
January 24: 11:00 AM to 7:00 PM; Saturday, January 25: 11:00 AM to 7:00 PM; Sunday, January 26: 12 noon - 5:30 PM.
General admission is $15 per person; a four-day METROpass is $30 per person.
ABOUT THE ART FAIR COMPANY
In 2009 Michael Franks, Chief Operating Officer, dmg world media, along with Mark Lyman, former Vice-President,
dmg world media’s Art & Antiques Fairs and SOFA Founding Director purchased the internationally renowned Sculpture
Objects & Functional Art Fairs - SOFA CHICAGO - from dmg world media, creating a new jointly owned firm, The Art Fair
Company, Inc. (TAFC). In addition to the SOFA fair, TAFC produces The METRO Show and the Arts and Antique Dealers
League of America Spring Show NYC. The Art Fair Company, Inc. is based in Chicago, IL. For more information visit
theartfaircompany.com
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Produced by The Art Fair Company, Inc.
372 West Ontario St., Suite 502 | Chicago IL 60654 | 800.563.7632
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