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Artist Statement:
Mike Massengale is a
professional artist from
Greenville, SC. His artistic
skills sets have been learned
and developed over twenty-five
years of on the job
experience. His advertising
clients have been AT&T,
Universal Studio’s and Disney
just to name a few. He has
also attained many awards from
print designs to animation.
His skill sets include, but
not limited to: multimedia,
animation, video production,
creative design, illustration
and painting. He is also very
proud that of his latest
accomplishment, which is
completion of a MFA degree
from the University of
Hartford.
His mission as an artist is to
create lifestyle paintings
that reflect the desired
escapism of the work-a-day
grind in our civilization.
Mike says, “My desire is to
add warmth and fun to an
overworked society, where the
high-stress of schedules are
prevalent in our daily lives.”
Massengale is currently
teaching full-time at the Arts
Institute of Pittsburgh,
Online Division and is
continually developing new
images. His latest series
entitled, “Call to Paradise,”
features people in relaxed
casual tropical lifestyles.
These paintings are produced
with chalk pastel in a
“vintage” 1930’s palette.
Massengale states, “This
series is more than a group
...
Further Information
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Artist Exhibitions:
Artist Palette, Greenville,
SC. Group Show, 2004
Sanmar Gallery, Saint
Augustine, FL. Solo show, 2004
University of South Carolina
Upstate, Spartanburg, SC /
Visual Arts Faculty
Exhibition. January 2004
Kennedy Studio Gallery,
Rehoboth Beach, DE. / Solo
show, June 2005
Sanmar Gallery, Saint
Augustine, FL./ Solo show,
2005
Official artist of the ...
Further Information
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Artist Galleries:
Open Editions and Posters -
www.cafepress.com/MikeMassengal
e
Open Editions and Posters -
www.artatbay.com
http://www.sanmargallery.com
http://www.kennedystudiosptown.
com
http://www.kennedystudios.net
http://www.keywesttravelguide.c
om/kennedy-studios-gallery.html
...
Further Information
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Collections:
Open Editions and Posters of
My work may be found at
www.cafepress.com/mikemassengal
e...
Further Information
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Commissions:
Coming Soon!
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Reviews for Mike Massengale:
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FLORDIA TIMES-UNION, FEB 3, 2005
Artist To Auction Three Football Paintings to Benefit Hubbard House During Pat Summerall Luncheon (12-2 p.m.) On Friday, February 4, Michael Massengale in cooperation with Sanmar Gallery of St. Augustine Florida will present three football paintings for auction to benefit the Hubbard House shelter for battered women. The event will be held at the NFL Corporate Hospitality Village at Alltel Stadium from noon to 2 p.m. as part of the Salute to Pat Summerall.
Football Themed Painting To Be Displayed During First Friday Art Walk (6-9pm)
Sanmar Gallery, located at 46 Charlotte Street in Saint Augustine, will display the artwork of artist Michael Massengale with a series of football themed paintings on Friday, February 4 from 6 pm to 9 pm during a special tailgate party. The event will feature blues band Falling Bones as well as cheerleader servers and tailgate themed food. For additional information, contact Bruce Marble at 904-824-1816.
ART WORLDS NEW, JULY 2005
A business management programfor artists, Sanmar Publishing,has been established by Bruce Marble and Santina Whited, principals in Sanmar Partnership LLP which operates
Sanmar Gallery in St. Augustine, FL. The program consists of a menu of services from which artists can select as much or as little as they require, from making their prints in the company’s print studio to creating marketing materials, meeting advertising needs, to handling wholesale sales and organizing shows and receptions in galleries. The company, with a staff of 12, has offices housing an advertising and marketing department, as well as a giclée printmaking studio equipped with Epson printers, in Greenville, SC, and a sales rep on the West Coast, Eastern Seaboard, and in London, England. We think there is a need to offer a total business management and marketing program to artists,” says Mr. Marble.
“For most, painting is their passion, and they don’t like to deal with the business side, so
we are filling that gap.” The cost of the program is established on an individual basis, depending on the artist’s needs. For instance, when Sanmar Publishing only makes the prints for an artist, the artist purchases those prints. When an artist requests the company also exclusively markets the prints, Sanmar Publishing meets the cost of printing them and
shares in a percentage of profit from their sale to galleries. Marketing arrangements also
vary. The artist may request their prints be marketed on a regional, national, or international basis. When Sanmar Publishing is an exclusive representative, it also owns that artist’s originals. Mr. Marble, who was a gallery manager for more than a decade prior to opening the 2,200-square-foot Sanmar Galley three years ago, explains that the company is selectively looking for artists who are interested in a long-term relationship, “so we can grow together.” To date, Sanmar Publishing represents two artists exclusively,
M i c h a e l M a s s e n g a l e and D. Arthur, and two others non-exclusively, Lisa Grubb
and Herbert Hofer, the former two selecting to use all of the program, the latter two part
of it.
Through his exclusive representation agreement, Massengale’s giclées on canvas
are published by Sanmar Publishing in editions of 100 each in three sizes, 16 by 20,
24 by 30, and 30 by 40 inches, retailing for $600, $900, and $1,200 respectively; and
in a hand-embellished edition of 25 measuring 40 by 60 inches, for $1,800. They are
being marketed to galleries internationally.
For Arthur, Sanmar Publishing is in the process of creating and marketing prints
for the artist known for his imagery of a whimsical ostrich called Rhupert, as well
as printing a 190-page hardcover book for him on the philosophy of Rhupert. The book will be taken on a college book tour in the fall, organized by Sanmar Publishing. Its message, delivered through Rhupert, is “Be yourself even if you are not the prettiest bird in the flock— and life is too important to be taken seriously.”
Sanmar also is publishing six prints for Grubb, creator of the Happy Dog family of
characters. Through her work this self-taught artist has raised funds for many nonprofits
such as Beta, Paul Newman charities, and the Ronald McDonald House.
For Hofer, a primitif folk artist from Miami Beach, Sanmar Publishing is producing his giclées and marketing his work nationally and internationally.
Three shows are scheduled overseas, one in Austria, two in Majorca. In addition to offering
services to artists, the company also will manage gala openings for art galleries, includ ing
catering and music. Mr. Marble prides himself on the gallery openingshe holds at Sanmar Gallery which regularly draw an attendance of 600 or more. Mr. Marble believes that managing art gallery openings with class yet with an eye to cost is key to making a profitable return. “First impressions are the most important when you go into a gallery. It is not just the art, but what you serve and how it is presented. “We have saved a tremendous amount of money doing things in-house rather than outsourcing—yet making sure artists are represented in a classy way.” Located in the historic district of St. Augustine, the gallery, with an 800- square-foot New Orleans style courtyard and sculpture garden replete with fountain, has an active schedule. Specializing in art with a
contemporary flair, from Pop to landscapes, at prices from $300 to $10,000 by artists including Ron Burns, Mira, Marc Duke, Frank Monaco, and Thom Millsap, the gallery
participates in First Friday Artwalks and other events. “We do a lot of fundraisers,” says
Mr. Marble. “And we have so much fun. We really enjoy it.” Last month it held a Wine Opener, a national wine tasting series in 30 cities to benefit the Cystic Fibrosis Foundation. It also presented a show of work for entrants in the Congressional Art Competition, a contest for high school students where the winner proceeds to Washington,
DC, to compete nationally with other regional finalists. Sanmar Gallery spends approximately $40,000 a year on consumer advertising, including print ads in local media
such as Exclusive Living magazine, and on local cable TV. Some work and some do not, he concedes. Early on, he would mail embossed invitations to potential attendees as he wanted to go more up market, not the postcard route. But he found it was not cost-effective, especially when the gallery mailing list grew to 4,000. It was then that he turned to TV commercials and more effective use of the gallery’s website www.sanmargallery.com. On the publishing side of the business, Sanmar Publishing is in the process of building a protected territorial dealer network. For further information, log onto the website located at: www. sanmarpublishing.com or call (904) 824-9310.
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