Founded by the former Vice President of the Corcoran Gallery of Art, S.A.
Rosenbaum & Associates is dedicated to helping arts organizations succeed. We
feature hands-on services and expert technical assistance, built on decades
of experience in arts management. Our practice focuses on expanding the
capacities of arts organizations through strategic planning, and board,
project and resource development. Our clients are both new and established
museums, performing arts and presenting companies and organizations, arts
councils, cultural alliances and partnerships.
Susan A. Rosenbaum, President, has more than 20 years of experience in
advancing and promoting the success of cultural, educational and social
service institutions. In addition to her major achievements in rebuilding the
Corcoran during the first half of the 1990's, she has successfully directed
the growth, resource development and marketing for many leading non-profit
cultural, educational and international organizations and institutions.
S.A. Rosenbaum & Associates= professional team of consultants are recognized
experts in arts management, cultural planning, capital campaigns, corporate
sponsorship, proposal writing, special events, promotion and media relations.
WHAT WE OFFER
Cultural Strategic Planning
In order to ensure effective growth, better serve audiences and expand
resources, we recommend that cultural institutions and community cultural
resources periodically examine and redefine vision, mission, organizational -
and community - priorities and capabilities. We provide assessments,
analysis and evaluation of community and regional needs. We perform
interviews, convene focus groups, measure and evaluate findings, and
collaborate with leadership to create both short and long term strategic
plans of action, priorities and timetables.
Board Recruitment and Development
A skillful, generous and carefully selected volunteer board of directors is a
cornerstone for successful growth -- and especially important for the
cultural organization. We help identify and cultivate the board members and
advise on sensitive issues such as board orientation, training, retreats, and
Feasibility Studies and Capital Campaigns
Preparing for a capital and/or endowment campaign may be a daunting
undertaking, especially for the small and mid-size institution. We work
closely with key volunteers and staff executives to perform comprehensive
feasibility studies, assess internal capabilities, and create the strategic
plan and case statements to launch the campaign. We help ensure that your
campaign planning will complement and reinforce, not jeopardize, healthy
annual giving programs. We are also able to advise on, and to undertake, a
range of actual campaign responsibilities including designing the campaign
Ablueprint@ including management needs, timetables, budgets and actions;
creating and marketing the case and institutional Avision@ statement;
managing donor and prospect data and research.
Annual Fund Development
A solid and successful annual giving program is a must for institutional
stability and growth. We help assess and analyze your organization=s
potential for increased giving, advise on prospects, promotional and
marketing materials and appeals, train volunteers, and review fundraising
materials and grants. We provide your organization with timely action plans
and strategies to increase support from individuals, foundations,
corporations, government agencies, and may also coordinate special
fundraising events. We can manage your annual fund program, write grants,
provide tracking of requests and oversee day to day operations, as needed.
Corporate Sponsorship Development
We specialize in brokering and encouraging partnerships and corporate
sponsorships for a range of cultural ventures. We position your
presentations, projects and exhibitions as marketing opportunities for
corporations and businesses. We can also meet your needs for market research,
cultivation and/or promotion to the corporate community.
Project and Special Event Management
When your own team is overburdened or understaffed, or you need capable
managers, our consultants can undertake a wide range of short and long term
projects, even at the critical early stages. Our services include analyzing
audience and market potential, developing the business plan, assessing
financial and promotional needs, and representing the project to potential
sponsors, investors, the media and general public. We coordinate budgets,
meeting and event arrangements, lists, promotional and media activities, and
Technical Assistance Workshops and Leadership Retreats
We design and facilitate a wide range of workshops, roundtables and group
planning processes including retreats. We customize presentations for
volunteers and management to meet the unique needs of each organization.
Topics include: board building and development, strategic planning, annual
and capital campaigns, corporate sponsorship and cultural marketing.
For further information on how we can help your organization, contact:
S.A. Rosenbaum & Associates,
3201 New Mexico Avenue, NW,
Washington, D.C. 20016,
Fax: 202. 362.7153,