A new course to help 20 participants refine their skills for a career in arts marketing was launched today in Melbourne.
The course is part of the Multicultural Arts Marketing Ambassadors Strategy (MAMAS), which kicks off today.
The program aims to contribute to the development of new audiences for the arts and improve the marketing of
multicultural arts by providing students with professional arts and marketing skills.
'Congratulations to Multicultural Arts Victoria on the establishment of this unique course, it's an outstanding training
opportunity for people in the arts field,' Federal Minister for the Arts, Peter McGauran said.
The first stage of the program consists of six weeks intensive training at the Victorian College of the Arts, focusing on
issues such as arts marketing to ethnic communities; Internet and email marketing; and arts criticism and program
Three participants will also have the opportunity to undertake an internship with The Australian Ballet, the Victorian Arts
Centre and Playbox Theatre Centre.
These host companies will also be provided with a group of bi- or multi-lingual ambassadors to better reach
The program is supported by the Australia Council's Multicultural Advisory Committee and Audience and Marketing
'It reflects the Federal Government's strong support for multicultural arts through the Australia Council, and the Arts for
a Multicultural Australia policy,' Mr McGauran said.
MAMAS is an initiative of Multicultural Arts Victoria and the Victorian College of Arts in partnership with The
Australian Ballet, the Victorian Arts Centre and Playbox Theatre Centre.