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"From Goddess to Pin Up: Icons of Femininity in Indian Calender Art"
2001-10-04 until 2002-01-19
IndoCenter, Indo Center of Art and Culture
New York, NY, USA United States of America

The IndoCenter of Art and Culture is honored to host the exhibition From Goddess to Pin-up: Icons of Femininity in Indian Calendar Art. As an institution dedicated to bringing a wide spectrum of contemporary South Asian art to their audiences, the IndoCenter is particularly pleased to present this landmark show on a vital, and largely neglected popular Indian art form. Calendar, or bazaar art, is perhaps the most ubiquitous form of visual culture in contemporary India, gazing down upon millions of people from office and kitchen walls, to shop counters, motor vehicles, temples and roadsides.

Co-curated by Dr. Patricia Uberoi and Pooja Sood, this exhibition is drawn from the collection of Indian calendar of Professor J.P.S. Uberoi and Dr. Uberoi have put together over thirty years. The exhibition focuses on the representation of women in calendar art from the 1960s onwards. From the devotional and nationalistic to the glamorous pin-up and advertisement, the calendars reveal the ways that commercial, political, religious and social interests converge on images of the female body.

From Goddess to Pinup comes to the IndoCenter after touring India, the Netherlands and Japan and will be on view at from October 4, 2001 through January 19, 2002.

In conjunction with the exhibition, the IndoCenter has organized a broad range of programming, including lectures, performances, and film screenings to explore calendar art and its relationship to other forms of popular culture in South Asia and the diaspora.

Among programming highlights, co-curator Patricia Uberoi deconstructs the use of the feminine in patriotic calendar imagery on October 11. Later, South Asian-American artists Shahzia Sikander, Jaishri Abichandani and Annu Matthew will discuss the variable ways they import and transmute feminine imagery. Lalitha Gopalan, scholar of popular Indian cinema at George Washington University, will follow-up screenings of Bollywood classics with a talk that scrutinizes icons of masculinity in the digital age.


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