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"Safe & Sexy - Personas and Codes of Public Space"
2002-02-10 until 2002-04-28
BildMuseet, Umeć
Umeć, , SE Sweden

The exhibition Safe & Sexy: Personas and Codes of Public Space, documents women in the public space and how they modify their appearance, persona and identity in order to establish a sense of comfort and/or sensuality. Sarah Hughes, artist and photographer from San Francisco, USA, has examined how the influences of society, government structures, economics, age, race and geographical location effect how women present themselves in public spaces.

She has asked the women a list of standard questions for the interview, such as, “Do you think about what you’re wearing when you walk out the doorNULL How do you modify your appearance for different occasions and locationsNULL When does sexy become trashyNULL”

For the photographs, she asked the women to choose two outfits, one in which they feel comfortable and safe and one in which they feel attractive and sexy. The photographs are taken in each woman’s neighbourhood or in another area that they frequent. The juxtaposition of the two photographs illustrates the chameleon-like roles and personas women subconsciously and consciously play out on a daily basis.

The images are placed next to one another humorously reminiscent of an anthropological survey or a “before and after” advertisement for make-over, weight loss or plastic surgery.


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