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Indepth Arts News:

"Call to Artists: National Public Awareness Campaign"
2003-09-17 until 2003-09-30
National Committee on Planned Giving
Indianapolis, IN, USA United States of America

LEAVE A LEGACY(R), the public outreach program conducted by the National Committee on Planned Giving(R), seeks visual artists to submit concepts for brand identity images in order to launch its national media campaign. Submission deadline is 30 September 2003. The goal of the LEAVE A LEGACY(R) program is to increase the quantity of charitable legacy giving across North America. Currently, there are active LEAVE A LEGACY(R) programs in 165 communities in the United States and 24 in Canada.

LEAVE A LEGACY(R) programs are community-based and help the general public to learn about charitable giving through a will or from an estate. LEAVE A LEGACY(R) does NOT solicit gifts for any particular organization. Instead, the program is a broad-based community effort sponsored by all types of nonprofit groups including social service and arts organizations, churches, hospitals and educational institutions and by professionals who assist donors with charitable estate planning. These partners help promote the message that all of us have the ability to "make a difference in the lives that follow" by leaving a charitable legacy.

The national advertising concept consists of seven ads that tell stories about people who made legacy gifts and how the impact continues past their lifetimes. NCPG is looking for artists to visually interpret the concept. Initially, the end product will consist of seven print ads, posters, a billboard template, and a brochure template.

To obtain the complete Process Request for Proposal, email Mara Kaiser Maudlin mkmaudlin@ncpg.org , call her (317) 269-6294 x28 or visit www.leavealegacy.org.

Organization Profile

The National Committee on Planned Giving(R) is the professional association for people whose work includes developing, marketing, and administering charitable planned gifts. Those people include fundraisers for nonprofit institutions and consultants and donor advisors working in a variety of settings. NCPG represents over 11,000 charitable gift planners and donor advisors. The mission of NCPG is to increase the quality and quantity of charitable planned gifts by serving as the voice and professional resource for the gift planning community.


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