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Indepth Arts News:

"Art/35/Basel Opens Today"
2004-06-16 until 2004-06-21
Art Basel
Basel, , CH Switzerland

Art Basel is being held for the 35th time in Basel (Switzerland) from June 16 to 21, 2004. It is the world's leading art show and annual meeting place of the international art world. 270 galleries from each continent will be taking part, selected by the "Art Committee" from 850 applications. They will be showing works by over 1,500 artist of the 20th and 21st century. Special sectors will present print graphics, film and one-person shows by young artists. The "Art Unlimited" hall will include special outsize projects. The exhibitors are on a higher level than ever, and participation has been extended by the addition of some interesting young galleries and leading dealers from overseas and in the field of vintage photography. As a new feature, Art Basel is launching the "Professional Day" on the closing day of the show.

It is aimed at museums, art dealers and collectors. This year, the newly designed exhibition square offers for the first time an ideal platform to present outdoor projects in an urban setting. There will also be the "Art Basel Conversations" with leading personalities of the international art scene. Around 50,000 visitors and almost 1,500 media representatives are expected at Art 35 Basel. The cultural institutions of the city will be staging accompanying events and exhibitions that complement the international art show.

One highlight of this year's art summer is certainly going to be Art 35 Basel. From June 16 to 21, 2004, collectors, gallery owners, artists, curators and art enthusiasts from all over the world will meet in the city on the Rhine for the 35th time. Art Basel is undisputedly the world's largest and most important fair for modern and contemporary art. The outstanding reputation of Art Basel is based on the high quality and unique variety of the works of art and on the international composition of its visitors. Once again, over 50,000 visitors and almost 1,500 repre-sentatives of the media from all continents are expected to take part. They come to see the international art market's most international and high-quality art show and meet the insiders and stars of the art scene. As a new feature, Art Basel is converting the closing day (Monday, 21 June, 2004, 11 a.m. to 5 p.m.) into the "Professional Day". It is directed at museums, artists and collectors. For them, there will be a special program in and around the art show. This includes information and discussion forums with internationally renowned speakers. Moreover, exhibiting galleries are asked to show special exhibits and campaigns on "Professional Day" (program will follow in May). Participation in the Professional Day is free of charge, however, it is limited to specialists of the art profession (invitation by galleries and Show Management).

On the mornings before the opening of the show, there will be the "Art Basel Conversations" with the collaboration of world renown jeweler and luxury giant Bvlgari. These presentations and roundtable discussions will feature renowned personalities of the international art scene. They present and discuss their ideas and projects relating to the topic of collecting (program will follow in May). In the "Art Lobby", famous and interesting artists, gallery owners, curators, collectors and critics can be met and addressed in person.

Every form of artistic expression will be represented at Art 35 Basel. The repertoire ranges from paintings, drawings and editions through sculptures and installations to performances, internet and video art. Works of art costing a few thousand francs by young, yet-to-be discovered artists will be on display as well as museum-quality masterpieces priced at several millions. The «yellow dot» campaign launched with great success last year, marking works of art costing less than 5,000 euros, will be repeated this year.

UBS, a leading international financial institution, is main sponsor of Art Basel since 1994. With Art Basel, UBS has developed a long-term relationship based on expertise and knowledge extended in 2001 with Art Basel Miami Beach. UBS, which also supports "Art Unlimited" together with Art Basel, thus helps the galleries and their artists to overcome financial limits to exceptional art projects. It complements the firm's expertise in art banking services.

Art Basel is one of the most important commitments entered into by UBS in the field of contemporary art, an involvement which also includes the well renowned UBS Art Collection. "Art Basel reflects contemporary trends in society, and even suggests the future - a particular benefit in UBS's business, which tries each day to anticipate tomorrow" said Peter A. Wuffli, Group Chief Executive Officer, UBS.

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