What the Fluff? A Tribute to Union Square Invention will be presented by Union Square Main Streets. As part of the festival "What the Fluff? A Tribute to Union Square
Invention" the gallery of Somerville Community Access Television will
present work during October and November. Opening during the festival on
September 30 in Union Square, Somerville it will remain on display through
until the end of November. "What the Fluff?" is an ironic tribute to Union
Square resident Archibald Query who invented Marshmallow Fluff here in 1917.
Artists, musical and theatrical performers, inventors, and humorists reflect
on this great American foodstuff in a madcap festival of science meets
nostalgia meets urban landscape.
We seek work from artists that comment on all aspects and interpretations of
Marshmallow Fluff. Issues such as the nostalgia for childhood foods, mass
marketing and commercial culture, cooking and the role of women, food
science, and the decades in which Fluff has thrived in American cupboards
are just some of the possible interpretations.
Visual artists of all mediums are invited to submit work. All pieces,
including 3-D pieces, must be capable of being mounted on a wall. While
tempting, Fluff or other materials that would attract insects or vermin
during the exhibit cannot be included in the work.
In coming weeks there will be a call for artists to participate in the mock
"science fair" portion of the festival -- creating table top displays
investigating the qualities of Fluff and presenting fanciful and factual
inventions incorporating Fluff. That call will be available in mid August.
This specific call is for the visual artist part of the event only.
Applicants must submit via e-mail:
- e-mail message with your name, address, e-mail address, phone
- within the body of the message a short statement describing your
interpretation of the theme of Marshmallow Fluff
- within the body of the message dimensions and medium of the work
- attached digital image of the work submitted in a JPEG format
- Send to USMS@unionsquaremain.org
Deadline for submissions is September 7 at 5 pm.
Selected Artists will be notified by email by September 19. Selected
artists may participate in the SCAT's cable access program "Art at SCAT."
Submissions will be juried by a curatorial panel including:
Cecily Miller, Forest Hills Educational Trust
Wayne Strattman, Strattman Design
Lee Kilpatrick, Washington Street Art Center
Dacia Kornechuk, Somerville Community Access Television
Mimi Graney, Union Square Main Streets
Selected art may be installed on Thursday, September 28, 2006 or Friday,
September 29. Opening will be Saturday, September 30 during the "What the
Fluff?" festival from 3 to 8 pm. In case of rain, festival will take place
October 1 at the same time. End of the exhibit is November 30.
Gallery hours: Monday - Thursday 12 PM - 10 PM
Friday - Saturday 10 AM - 4 PM
Located at 90 Union Square inthe heart of Somerville‚s Union Square,
Somerville Community Access Television is a public access media center that
enables a vibrant, diverse, and evolving community to express its
creativity, explain its ideas, share its cultures, and embrace the
individual's right to freedom of speech via electronic media.
Union Square Main Streets increases the vibrancy of this Somerville
neighborhood by enhancing it's business district through active community
"What the Fluff?" is presented as part of ArtsUnion. ArtsUnion is a project
initiative designed to boost the cultural and economic development of Union
Square, Somerville. It is sheparded by the Somerville Arts Council and
numerous partners, including Union Square Main Streets.
Questions: email USMS@unionsquaremain.org or 617-623-1392 x119
For more information about SCAT: www.access-scat.org
For more information about Union Square Main Streets:
For more information about ArtsUnion: