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"Call for Artists: What the Fluff? A Tribute to Union Square Invention"
2006-08-07 until 2006-09-07
Union Square Main Streets
Somerville, MA, USA United States of America

What the Fluff? A Tribute to Union Square Invention will be presented by Union Square Main Streets. As part of the festival "What the Fluff? A Tribute to Union Square Invention" the gallery of Somerville Community Access Television will present work during October and November. Opening during the festival on September 30 in Union Square, Somerville it will remain on display through until the end of November. "What the Fluff?" is an ironic tribute to Union Square resident Archibald Query who invented Marshmallow Fluff here in 1917. Artists, musical and theatrical performers, inventors, and humorists reflect on this great American foodstuff in a madcap festival of science meets nostalgia meets urban landscape.

We seek work from artists that comment on all aspects and interpretations of Marshmallow Fluff. Issues such as the nostalgia for childhood foods, mass marketing and commercial culture, cooking and the role of women, food science, and the decades in which Fluff has thrived in American cupboards are just some of the possible interpretations.

Visual artists of all mediums are invited to submit work. All pieces, including 3-D pieces, must be capable of being mounted on a wall. While tempting, Fluff or other materials that would attract insects or vermin during the exhibit cannot be included in the work.

In coming weeks there will be a call for artists to participate in the mock "science fair" portion of the festival -- creating table top displays investigating the qualities of Fluff and presenting fanciful and factual inventions incorporating Fluff. That call will be available in mid August. This specific call is for the visual artist part of the event only.

Applicants must submit via e-mail:
- e-mail message with your name, address, e-mail address, phone
- within the body of the message a short statement describing your interpretation of the theme of Marshmallow Fluff
- within the body of the message dimensions and medium of the work
- attached digital image of the work submitted in a JPEG format
- Send to USMS@unionsquaremain.org

Deadline for submissions is September 7 at 5 pm. Selected Artists will be notified by email by September 19. Selected artists may participate in the SCAT's cable access program "Art at SCAT."

Submissions will be juried by a curatorial panel including:
Cecily Miller, Forest Hills Educational Trust
Wayne Strattman, Strattman Design
Lee Kilpatrick, Washington Street Art Center
Dacia Kornechuk, Somerville Community Access Television
Mimi Graney, Union Square Main Streets

Selected art may be installed on Thursday, September 28, 2006 or Friday, September 29. Opening will be Saturday, September 30 during the "What the Fluff?" festival from 3 to 8 pm. In case of rain, festival will take place October 1 at the same time. End of the exhibit is November 30.

Gallery hours: Monday - Thursday 12 PM - 10 PM
Friday - Saturday 10 AM - 4 PM

Located at 90 Union Square inthe heart of Somerville‚s Union Square, Somerville Community Access Television is a public access media center that enables a vibrant, diverse, and evolving community to express its creativity, explain its ideas, share its cultures, and embrace the individual's right to freedom of speech via electronic media.

Union Square Main Streets increases the vibrancy of this Somerville neighborhood by enhancing it's business district through active community collaboration.

"What the Fluff?" is presented as part of ArtsUnion. ArtsUnion is a project initiative designed to boost the cultural and economic development of Union Square, Somerville. It is sheparded by the Somerville Arts Council and numerous partners, including Union Square Main Streets.

Questions: email USMS@unionsquaremain.org or 617-623-1392 x119

For more information about SCAT: www.access-scat.org For more information about Union Square Main Streets: www.unionsquaremain.org For more information about ArtsUnion: www.somervilleartscouncil.org/programs/artsunion/

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