Are you a budding photographer looking for your big chance to exhibit alongside some of the great creative minds of our time? Would you relish the chance of being the 60th contributor to a groundbreaking project? The Institute of Contemporary Arts is collaborating with Sony Ericsson to launch a pioneering initiative, All Tomorrow’s Pictures, to help celebrate its 60th anniversary and is inviting members of the public to take part via an innovative competition.
59 high profile names - spanning film, design, art, literature, music, fashion, science and politics and
including Bloc Party, Peter Blake, Chapman Brothers, Alison Goldfrapp, Helena Christensen and
Nathalie Press, have committed to produce images for a book and exhibition inspired by the theme of
‘Tomorrow’. All images will be taken using a Sony Ericsson K800i Cybershot phone. One lucky member of
the public will be chosen to complete the final 60th image for the project.
The winning participant will get to see their work form part of a visionary exhibition as well as having their
image unveiled in a beautifully produced hardback book at a gala charity event, both at London’s ICA.
In addition, the winner will also receive a Sony Ericsson K800i Cybershot phone, a Bluetooth printer, a year’s
membership at the ICA and a day with a professional photographer to learn tips from a master.
A judging panel comprising Ekow Eshun, Artistic Director of the ICA, John Harber, Managing Director of
Sony Ericsson UK & Ireland and two of the 59 contributors will decide upon the all important 60th contribution
from a member of the British public.
To enter this unique project, images can simply be sent via mobile MMS to email@example.com. The
competition goes live on 7 February and will be open until 2 March. Further information and inspiration for
pictures can be accessed via www.ica.org.uk/tomorrow
John Harber, MD Sony Ericsson UK & Ireland said: “This competition offers a member of the public to
become part of history while looking to the future for inspiration.
“The Sony Ericsson K800i is one of the world’s most innovative and feature rich imaging phones, so our
creative talent will be well equipped to successfully capture their visions of tomorrow.”