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2013 Emerging Focus Photography Competition & Expo, presented by photo l.a. and The Icon

Emerging Focus Portfolio Review & Photo Seminars

In Conjunction with photo l.a. January 19-20, 2013

Every registration gets one free Emerging Focus seminar!

Who should apply?
Our Portfolio Reviews will be vetted for 100 participants only and conducted over a 2-day period. The candidates we select will be comprised of three groups: Emerging and professional contemporary artists, students at the high school and junior college level applying to photography university programs and artists in the preliminary stages of creating photo books that are self-published or solicited.

Why you should apply?
This contemporary photography portfolio review will be unique among other photo fairs. Not only because it is part of photo l.a., the largest photography fair on the West Coast, but more importantly because it will reflect the highest standards professional ideals and expectations we all strive for. We believe and understand that to review the work of an artist at every stage of development ensures the strength and integrity of photography as a relevant medium in the art world.

Highlight to this event.
The top 10 featured portfolio nominees who are selected by our reviews and staff over the course of two days will be invited to share their work in a public walk through at photo la on Sunday January 20, 2013 after the review closes. This is an opportunity that is clearly one that cannot be overlooked as a potential career booster for those selected.

Our esteemed reviewers come from many backgrounds in the fine art photography world, and the list is being updated regularly; please visit our website to learn more!

Aline Smithson
Art Streiber
Carol LeFlufy
Cat Jimenez
David Vincent Wolf
Elizabeth Tobias
Eve Schillo
David Jakle
Lisa Leoone
Delia A Cabral
Dennis Keeley
Dorit Cypis
Frank W. Ockenfels 3
Jeff Antebi
Jeffrey Aaronson
Jesse McMillin
Joe Schmelzer
Polly Borland
Jonas (Nina) Becker
Mia Dalgish
Molly Corey
Lisa Berry
Nan Oshin
Rick Nahmias
Sarah Lee
Gerd Ludwig

Emerging Focus Seminars

With the constant metamorphosis of photography, our definition of what is groundbreaking evolves. Our aim is to embody the advancements of photography. Whether the work involves invoking the brilliance of the past for new purposes or exploring new techniques, we seek photographers who are breaking the mold of tradition.

Adding to the schedule this year will be beginner, intermediate and advanced seminars on a diverse range of photography topics, titles such as:

Creating the Fine Art Portfolio: Taking Your Work to the Next Level with Aline Smithson
This workshop helps photographers understand what it takes to produce a professional fine art photography portfolio. We will explore the elements that go into creating a strong body of work including: the importance of editing, sequencing, the artist's statement, and producing a portfolio that can be used for reviews, gallery presentations, and more.

Adobe Lightroom 4: Maximize Your Productivity with Natasha Calzatti
Many photographers are finding Adobe Lightroom to be the perfect tool for organizing, processing and manipulating images. Professional photographer and retoucher Natasha Calzatti will show you how to take control of your digital photography workflow. Discover the most efficient method for downloading images into Lightroom and organizing them. Quickly import and photo collection in a library that makes finding and editing your photos easy. You'll also learn the best way to make global and local color and tonal corrections to your images and take advantage of new world-class noise reduction capabilities. Convert images to black and white, as well as add tonal overlays, edge effects and film grain textures.

Fine Art Travel Photography with Mark Edward Harris
Traveling the world while on assignment for major magazines, Mark Edward Harris still manages to make a living producing fine art photo books. Both international wanderer and acclaimed photographer, Harris will discuss his travels, projects, photographic methods and equipment selection. Mark will also share his checklist of images that function as his outline or storyboard for each assignment. Last year at PhotoLA, this seminar was standing room only. If you are interested in travel photography, don't miss this great seminar.

Hollywood and the Actor's Headshot with Brad Buckman
In Hollywood, photography plays a vital role in the life of working actors, including editorial, publicity, advertising, and even the latest blurb in the tabloids. But the first step in the journey is getting one simple picture: the actor's headshot. More than just a snapshot of a face, however, the headshot has to breach the casting director's front line, and spark an interest in the actor for a particular role or project. We'll talk about the latest trends, including insights from recent interviews with leaders in talent representation, management, casting, photo labs and online casting services, and learn secrets to capturing the essence of an actor at their best.

Santa Monica Noir: Photo tour of Santa Monica by night with Helen Garber
Join internationally renowned night photographer and Noir Fest Santa Monica artistic director, Helen K. Garber, on a noir photo tour of Raymond Chandler's favorite fog shrouded crime setting, Bay City (Santa Monica).

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