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Art Stage Singapore partners with architectural firm WY-TO to create unique spatial experience for 2013 fair

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Art Stage Singapore partners with architectural firm 
WY-TO to create unique spatial experience for 2013 fair
Singapore, 08/01/2013. As Art Stage Singapore celebrates its third year, visitors can expect to experience an altogether new sense of arrival thanks to a collaboration with WY-TO.  The Parisian / Singaporean founded architecture firm specialising in art installation and exhibition design, will ensure that VIP visitors to the exhibition feel both a heightened sense of drama and privacy.

Inspiring Design
Inspired by the textile industry of Southeast Asia, Yann Follain, co-founder of WY-TO, has designed a Floating Skeleton to greet the fair’s visitors. The wire-framed floating structure will act as a gateway to Asia’s global art fair.  Representing Follain’s take on a traditional textile loom from which cloth is woven, the structure’s meticulous lines represent the diverse techniques and patterns of Southeast Asian textiles.  The lines also reinforce the thread that connects people and civilizations through time. The Skeleton is a sculpture in motion, providing a different perspective from every angle. 

The oversized loom theme follows through into the new VIP area – The Whirl.  Follain has deliberately used lines (representing thread), colour, light and textures to represent the diverse and differentiating cultural influences on the established textile industry of Southeast Asia, to create a series of enclaves for established collectors to experience an increased sense of privacy while visiting the exhibition. ‘The Whirl’ has been created to evoke the feeling of something ancient, between Art and Craftsmanship. 

Singapore, the centre of Asian creativity
“Both areas are reflective of the crossroads between East and West, which perfectly represents what both WY-TO and Singapore culture are all about,” comments Yann Follain, co-founder of WY-TO.  “At Art Stage Singapore 2013, this is portrayed through our influences from the abstract art movement and Southeast Asian Craftsmanship”, added Follain. 
Follain’s vision will be realised by event conceptualisation and production house Kingsmen, a key partner to Art Stage since the fair’s inception.  Anthony Chong, Managing Director of Kingsmen comments, “As a homegrown company founded on design and quality, we are committed to the advancement of creativity and innovation. Our participation in Art Stage is a manifestation of our support and commitment towards Singapore’s growing position as Asia’s hub for contemporary art.
Lorenzo Rudolf, founder and Fair Director of Art Stage Singapore adds, “With every edition of Art Stage we set out to create more than just an exhibition; creating a museum of contemporary art.  This year we have extended the concept even further by incorporating innovative architectural elements to provide an all encompassing holistic experience for customers matching architectural elements in the fairground, with innovative and quality art, in one of Singapore’s most iconic buildings.
‘The Floating Skeleton’ and ‘The Whirl’ can be experienced at Art Stage Singapore 2013, held from 24 -27 Jan 2013 at the Marina Bay Sands Convention Centre.

For press enquiries, images and quotes please contact:
Regina Chan
About WY-TO
WY-TO is co-founded by Yann Follain and Pauline Gaudry in 2009 in Paris and 2010 in Singapore. The founders have experienced multiple approaches to architecture through their studies and past working experiences in architecture firms around the world. As an industry innovator in Architecture, Exhibition Design and  Art Installations, WY-TO has been responsible for designing some of Singapore’s key creative projects including designing and curatorial development for Andy Warhol – 15 Minutes Eternal at the ARTSCIENCE MUSEUM, [Outside In]: A Magnum Photos showcase also at the ARTSCIENCE MUSEUM, and a light art installation for the â€¨I Light Marina Bay festival. As a Museum Design specialist, WY-TO has also been invited to prestigious Singapore Architectural competitions for the National Design Center, Natural History Museum, Singapore Maritime Gallery and Indian Heritage Center.
About Art Stage Singapore 
Art Stage Singapore is an international contemporary art fair with a specific focus on fostering Southeast Asian artists and galleries. Held annually and now in its third edition, Art Stage Singapore features approximately 120 leading galleries comprising a mix of international and Asian names. Art Stage Singapore is Asia’s definitive rendezvous point for collectors, artists, art enthusiasts, academics and museum and gallery professionals. Key components of this year’s edition of Art Stage include the Singapore Platform, which supports emerging local artists, the Australian Platform and the Indonesian Pavilion.
Art Stage Singapore will be held from 24 -27 January 2013 at Marina Bay Sands Exhibition and Convention Centre.
Kaleidoscope Magazine
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