March 6, 2013

Contact
Annik Dupaty, Director of Events
608.257.0158 ext 229 or annik@mmoca.org

Images available upon request. 

Madison Museum of Contemporary Art
Announces New Twists for Hair Affair 2013

MADISON, WI--Fantastic hair sculptures--futuristic, retro, and historical--will be on display at the Madison Museum of Contemporary Art this spring as MMoCA presents Hair Affair 2013: The Art of Hair. A biennial gala fundraiser, Hair Affair supports the museum’s free exhibitions and education programs, while showcasing the skill and creativity of premier salons and stylists from the Madison area. Inspired by the theme of “Time Travel,” participating stylists will pull out all the stops in a runway show at the museum from 7 to 10:30 pm on Thursday, April 25, 2013.

Hair sculptures take center stage at Hair Affair as models walk down the museum’s stunning glass-enclosed staircase and mingle with guests. Creativity and ingenuity are prime ingredients in hairdos that are radical departures from a basic “good cut.” Examples from Hair Affair 2009 and Hair Affair 2011 include:

·         Fifteen feet of braided golden hair interwoven with ribbons, flowers, pearls and fresh baby’s breath to suggest a modern-day Rapunzel. Designer: RZ & Company.

·         The quintessence of spring, with the model’s own hair interwoven with additional fibers to represent budding branches, as butterflies made of real hair hover about. Designer: William Jon Salon.

·         A windswept design incorporating leaves and twigs, evoking Red Riding Hood’s escape through the woods with the Big Bad Wolf in pursuit. Designer: Blues Hair Studio.

A slideshow of styles from earlier Hair Affairs may be viewed on the museum’s website.

Hair Affair 2013 will feature fifteen participating salons. Guests will enjoy delectable seasonal hors d’oeuvres from Fresco, cocktails, grooves from DJ Nick Nice, and a silent auction offering enticing items.

A VIP ticket option includes exclusive seating and refreshments during the show. Tickets are now available for advanced purchase to MMoCA members, and are $50 (general admission) and $100 (VIP). Non members may purchase tickets from MMoCA beginning March 11 for $60 (general admission) and $120 (VIP). Contact the museum at 608.257.0158 x230 or x224 or visit mmoca.org to reserve tickets or for more information.

To date, generous support for Hair Affair 2013 has been provided by The Century House, Dean Clinic-The Aesthetic Surgery Center, Goodman’s Jewelers, Think Ink & Design, and Brava Magazine.

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Hours at the Madison Museum of Contemporary Art are Tuesday-Thursday (noon-5 pm); Friday (noon-8 pm); Saturday (10 am-8 pm); and Sunday (noon-5 pm). The museum is closed on Mondays.

Admission to exhibitions at the Madison Museum of Contemporary Art is free of charge. MMoCA is supported through memberships and through generous contributions and grants from individuals, corporations, agencies, and foundations. Important support is also generated through auxiliary group programs; special events; rental of the museum’s lobby, lecture hall, and rooftop garden; and sales through the Museum Store.

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Crystal Chesnik