Art must communicate ideas and have them received the way the artist intends, reaching as many viewers as possible to provoke an emotional response. If you go for those who are in the know about artistic periods, about current trends, and about a symbolic language that requires training to understand, then the artist will miss a huge audience. The artist then becomes a slave to styles created by others. If on the other hand, you work towards reaching multiple levels of viewers, then your task becomes more difficult, and at the same time, more fulfilling. An artist who creates a language will not fit into any already existing niche, and will alienate those looking for something they already know about, like gallerists, collectors and museums. Creativity, however, is like water...it will find its way around such obstructions, and bring the artist satisfaction and a clientele that appreciates what they create without regard for what's in fashion. Most of all, this way of producing reflects the rarity of truth in a world mostly dedicated to superficial values.