As an art lover, I want to see art not only in the museum or gallery but rather see art in my daily surroundings of where I live. Be it the hair dresser, a book shop, a café or the local launderette.
I think there's something exciting about being able to see art everywhere, stop for a moment (or more) from the days' work and hectic life we live, to look and explore new realms of creation and give me another look and maybe even a glimpse to the creativity and life of others.
This idea had been on my mind for a while, bit by bit I could see it come to life in Tel Aviv, where I live, not just the events the municipality make, but rather small initiatives.
As a photographer it gives me a lot of space to enjoy and create.
I call it Art Around.