Artwork Description:
On posters in general:
At the request of Dansk Plakatmuseum (Danish Museum of Poster Art) all new posters are sent to the museum where I now have one of the largest collections.
After a French visit to Dansk Plakatmuseum's Cassandra exhibition, I received a letter from Mairie de Paris, Direction des Affaires Culturelles, Thierry Devynck:
I am deeply impressed by the quality of the works which you have created and which Peder Stougaard of Dansk Plakatmuseum in Aarhus showed me. In particular, he showed me a poster which, as far as I remember, was entitled "Landmandsliv - en kunstart" (Farmer's Life - An Art Form). The drawing is at once full of charm and permanence. Would it be possible for Bibiloteque Forney to acquire a collection which is representative of your work? I would really like to include your work in our collections, etc., etc.
A collection was subsequently sent to Paris.
This poster is part of the Forney, Paris collection.
The description is in French. If you want it in English, please feel free to e-mail me.
"VISUAL KNOWLEDGE"
Désireuse d'avoir une affiche, une firme d'équipements de visualisation
fabriquant entre autres des tableaux scolaires (pour craie) et des tableaux blancs
pour entreprises, s'adressa à moi.
Je fis une affiche avec 4 hiboux se mirant les uns dans les autres.
Le hibou s'appelle HOWARD THE OWL (Howard le hibou).
J'appelai l'affiche VISUEL KNOWLEDGE ("Connaissance visuelle").
Un titre polysémique, qui est devenu le slogan de la firme.
L'affiche a été imprimée en plusieurs milliers d'exemplaires et HOWARD THE
OWL est reproduit sur différents supports: calendriers, etc.