Conceptual art was intended to convey a concept to the viewer, rejecting the importance of the creator or a talent in the traditional art forms such as painting and sculpture. Works were strongly based on text, which was used as much as if not more often than imagery. Conceptual art also typically incorporates photographs, instructions, maps, and videos. The movement challenged the importance of art traditions and discredited the significance of the materials and finished product. Rather, Conceptual works were meant to be proactive and questioning to the nature of art.
A controversial movement, supporters believe that Conceptual art expanded the boundaries of art and stopped the influence of commercialism. Critics see the movement as dull and pretentious. Although some Conceptual artists attempted to make serious political and social statements, more often than not they were preoccupied with analyzing the nature of art. Conceptual art was the forerunner for installation, digital, and performance art, more generally art that can be experienced.